Unlocking the Qatar 2022 FIFA World Cup Bid

On August 5, 2010 we announced our win of the Qatar 2022 World Cup Bid digital account. Two hours ago, we were gobsmacked to realise that our little bit had a role to play in a historic turn of events — Qatar was just announced the host of the FIFA World Cup in 2022.  Since its quiet inception, the bid website and social engagement had garnered well over over half a million supporters as of this morning. Unexpectedly, within the hour of the announcement, the website dramatically went down due to unsurmountable traffic.

While we are perhaps still reeling in from the decision of the FIFA Committee to bring one of the world’s most loved tournaments to the Middle East, we sit proud and humbled. To know that we played a role — even if with a pixel or two — in creating history, is an extraordinary sentiment. Go Qatar!

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