Lexus UAE: First Facebook App Of Its Kind Builds Video From Your Timeline
As digital partners of Al Futtaim Group’s marketing agency GMASCO, we service Lexus UAE on most things digital since earlier this year. One of the ideas to help fuel fan growth and engagement on Lexus’ Facebook page, we proposed an app that hooked right into a user’s timeline and then produced a custom video feature to showcase each individual’s personal Facebook journey. The video breezes through an abstract world used across the new launch campaign of the 2013 Lexus GS lineup — except that the user’s photographs, status updates and like counts are baked right into the video journey.
Usage of the Be Moved app prompted a 800% growth of the official Lexus UAE Facebook page, leading to an additional 10,000 fans. But more importantly, engagement of fans of the page hit an all-time high of 61% — the 3rd highest rate in the Middle East for the week of the campaign.
Experience the entire Facebook app here: BeMoved.ae