Danish Farhan presents at The Internet Show 2012

Our CEO Danish was asked to present a keynote on how ROI is measured for social media. He jumped at the opportunity because he believes asking to measure ‘ROI for social media’ is a bit like being asked to explain what the ‘ROI for a receptionist at an office is.’ It’s an absurd question. In his entertaining talk, Danish talked about why it’s the wrong question to ask, explains why brands are obsessed with nothing besides ‘number of fans’ and 6 key things to do in order to start measuring things that actually matter.

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