Confessions of a Brand Dubai Storyteller
We were asked by the Digital Tourism Think Tank from London to deliver a keynote at the first Yahoo! Digital Tourism Campus Dubai at MAKE Business Hub last week.
Brand Dubai has always been intangible, and continues to be, as the city evolves at a pace unprecedented in recent history. Our founder Danish Farhan shared insights, challenges and learnings from ten years of telling the Dubai story of dichotomy from many vantage points;-touristic (Dubai Tourism & Definitely Dubai, Vida Hotels), cultural (Dubai Culture & Arts Authority), commercial (DIFC, Dubai Economic Department) and entertainment (the film City of Life).
Some excerpts from the Twitter buzz at the event.