The Cognitive Future of Cities

Imagine a future where you no longer have to think about how to respond to an email, research a new market, analyse an annual report, recommend a strategy for the next quarter, or plan the…

The Cognitive Future of Cities

Imagine a future where you no longer have to think about how to respond to an email, research a new market, analyse an annual report, recommend a strategy for the next quarter, or plan the…

How Branding Lost Hillary the Election

As an American, I have a lot of thoughts about what has happened in the past 24 hours. As a brand strategy professional, I have a lot of thoughts about what has happened over the …

How Branding Lost Hillary the Election

As an American, I have a lot of thoughts about what has happened in the past 24 hours. As a brand strategy professional, I have a lot of thoughts about what has happened over the …

The Method Actor Approach to Design

I spotted that expression in a recent interview with branding luminary Michael Beirut of Pentagram. Despite being a practitioner of this rather compulsive form of design thinking for as long as I can recall, I …

The Method Actor Approach to Design

I spotted that expression in a recent interview with branding luminary Michael Beirut of Pentagram. Despite being a practitioner of this rather compulsive form of design thinking for as long as I can recall, I …

Making a smart move to Dubai Design District

I moved to Dubai about three weeks ago.

While Xische is preparing our office move to Dubai Design District (d3) – coincidentally also a long-stranding client – my thoughts are around modern design and architecture …

Making a smart move to Dubai Design District

I moved to Dubai about three weeks ago.

While Xische is preparing our office move to Dubai Design District (d3) – coincidentally also a long-stranding client – my thoughts are around modern design and architecture …

Why Jazz is like Hybrid Thinking

When a jazz musician is coming up he divides his free time between two pursuits: memorizing the heads of the standards and transcribing and committing famous solos to memory.

In a genre that celebrates the …

Why Jazz is like Hybrid Thinking

When a jazz musician is coming up he divides his free time between two pursuits: memorizing the heads of the standards and transcribing and committing famous solos to memory.

In a genre that celebrates the …

The Problem of the Pine Trees

How many pine trees are in a forest?

Sophomore year of High School, early fall.

My best friends and I are bundled in jackets and hoodies, tramping through the woods behind the school. It is …

The Problem of the Pine Trees

How many pine trees are in a forest?

Sophomore year of High School, early fall.

My best friends and I are bundled in jackets and hoodies, tramping through the woods behind the school. It is …

The GCC is a Tourism Juggernaut

When Nick Hall of the Digital Tourism Think Tank in Brussels invited me to join a workshop on helping European tourism boards and hospitality chains better understand the Middle East market, I didn’t hesitate to …

The GCC is a Tourism Juggernaut

When Nick Hall of the Digital Tourism Think Tank in Brussels invited me to join a workshop on helping European tourism boards and hospitality chains better understand the Middle East market, I didn’t hesitate to …

Google is dead. Long live Google.

This morning, we all met Alphabet.

“What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google.” Larry Page

Image Credit: Daily Infographics

For many years, Google has …

Google is dead. Long live Google.

This morning, we all met Alphabet.

“What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google.” Larry Page

Image Credit: Daily Infographics

For many years, Google has …

Finding Pluto

The Great Pluto Demotion

For years we grew up thinking that Pluto was part of the nine planets in our solar system…and then it wasn’t, but in 2006 poor Pluto received some closure on it’s …

Finding Pluto

The Great Pluto Demotion

For years we grew up thinking that Pluto was part of the nine planets in our solar system…and then it wasn’t, but in 2006 poor Pluto received some closure on it’s …

#MayPac: Boxing in the Social Media Age

Boxing Means Money

Manny Pacquiao VS Floyd Mayweather – do you know what their one hour in the ring was worth? While Pacquiao, inspiration to many around the globe with his rags-to-riches story, earned $120m, …

#MayPac: Boxing in the Social Media Age

Boxing Means Money

Manny Pacquiao VS Floyd Mayweather – do you know what their one hour in the ring was worth? While Pacquiao, inspiration to many around the globe with his rags-to-riches story, earned $120m, …

Live Tweeting: Arab Social Media Influencers Summit 2015

Team Xische will be live tweeting from the #ArabSMIS. Follow our tweets and the conversation by reading the tweets below. Don’t miss out on the insightful talks by the creator of the #hashtag, the lady …

Live Tweeting: Arab Social Media Influencers Summit 2015

Team Xische will be live tweeting from the #ArabSMIS. Follow our tweets and the conversation by reading the tweets below. Don’t miss out on the insightful talks by the creator of the #hashtag, the lady …

Live Tweeting: 2015 UAE #GovtSummit

Listening to Kevin Kelly, founder of @WIRED talking about the future of Internet of Things. https://t.co/a4j77F6g7S #GovSummit

— Xische & Co. (@Xische) February 9, 2015

“Data about your customers is as valuable as your customers.”—Kevin …

Live Tweeting: 2015 UAE #GovtSummit

Listening to Kevin Kelly, founder of @WIRED talking about the future of Internet of Things. https://t.co/a4j77F6g7S #GovSummit

— Xische & Co. (@Xische) February 9, 2015

“Data about your customers is as valuable as your customers.”—Kevin …

Business in a City Named Dubai

Our CEO Danish Farhan was invited to share his experience running businesses in the Middle East by International Referral Conference in Dubai last month. The audience was bound to be sceptical, given it was almost …

Business in a City Named Dubai

Our CEO Danish Farhan was invited to share his experience running businesses in the Middle East by International Referral Conference in Dubai last month. The audience was bound to be sceptical, given it was almost …

Facebook Now Re-targets Me

So recently, I’ve been seeing a lot more relevant ads to me on my Facebook RHS column or on my news feed as ‘Page Like’ ads or sponsored stories. As a Facebook advertiser, this wouldn’t …

Facebook Now Re-targets Me

So recently, I’ve been seeing a lot more relevant ads to me on my Facebook RHS column or on my news feed as ‘Page Like’ ads or sponsored stories. As a Facebook advertiser, this wouldn’t …

The Many Faces of a Community Manager

Remember when Heath Ledger had to sit in a room for months to assume the role of The Joker for ‘The Dark Knight’? Of course you do. Well, being a community manager in the social …

The Many Faces of a Community Manager

Remember when Heath Ledger had to sit in a room for months to assume the role of The Joker for ‘The Dark Knight’? Of course you do. Well, being a community manager in the social …

5 Lessons at #FFWDDXB

1) Too many hashtags spoil the broth.

One hashtag per event can generate the ‘viral’ buzz. Yes, we said it: #VIRAL. The more the hashtag is used – the more likely it is to trend …

5 Lessons at #FFWDDXB

1) Too many hashtags spoil the broth.

One hashtag per event can generate the ‘viral’ buzz. Yes, we said it: #VIRAL. The more the hashtag is used – the more likely it is to trend …

Facebook Paper: Yay or Nay?

There’s been all this buzz about Facebook Paper, it’s almost like the new ‘EXTRA EXTRA, read all about it’ news source but it’s not only digital, it’s socially savvy too! If you have no idea …

Facebook Paper: Yay or Nay?

There’s been all this buzz about Facebook Paper, it’s almost like the new ‘EXTRA EXTRA, read all about it’ news source but it’s not only digital, it’s socially savvy too! If you have no idea …

Confessions of a Brand Dubai Storyteller

Confessions of a Brand Dubai Storyteller from Danish Farhan

We were asked by the Digital Tourism Think Tank from London to deliver a keynote at the first Yahoo! Digital Tourism Campus Dubai at MAKE Business …

Confessions of a Brand Dubai Storyteller

Confessions of a Brand Dubai Storyteller from Danish Farhan

We were asked by the Digital Tourism Think Tank from London to deliver a keynote at the first Yahoo! Digital Tourism Campus Dubai at MAKE Business …

The Quantum Mechanics of Branding

My qualifications are as follows: Bachelors of Science in Physics; Bachelors of Science in Applied Mathematics; Masters of Education in Curriculum and Teaching. Therefore, I am supposed to be a high school physics teacher in …

The Quantum Mechanics of Branding

My qualifications are as follows: Bachelors of Science in Physics; Bachelors of Science in Applied Mathematics; Masters of Education in Curriculum and Teaching. Therefore, I am supposed to be a high school physics teacher in …

Social Media circa 2014

It is no secret that brands have embraced social media. What was once the platform for college party planning is now the world’s go-to destination for photos, news and updates from brands ranging from apparel …

Social Media circa 2014

It is no secret that brands have embraced social media. What was once the platform for college party planning is now the world’s go-to destination for photos, news and updates from brands ranging from apparel …

Panel: To Tweet or Not to Tweet

UBIK, Alexander McNabb & Danish Farhan at the Pavilion panel talk.

When I first joined “social media,” Facebook was just over a year old. I was more excited about my .edu email address than my …

Panel: To Tweet or Not to Tweet

UBIK, Alexander McNabb & Danish Farhan at the Pavilion panel talk.

When I first joined “social media,” Facebook was just over a year old. I was more excited about my .edu email address than my …

The Inertia of Middle East Advertising

This post originally appeared as an opinion piece for dotmena in April 2013. Camel courtesy of The Dubai 50.

Our track record in the Middle East across any given sector points roughly in the same …

The Inertia of Middle East Advertising

This post originally appeared as an opinion piece for dotmena in April 2013. Camel courtesy of The Dubai 50.

Our track record in the Middle East across any given sector points roughly in the same …

Joining Hands with BOLDTalks

Once in a while, an event manages to spark imagination, fuel dialog and make a lasting impression. As bystander admirers of BOLDTalks for a few years, this year unraveled a unique partnership with the event. …

Joining Hands with BOLDTalks

Once in a while, an event manages to spark imagination, fuel dialog and make a lasting impression. As bystander admirers of BOLDTalks for a few years, this year unraveled a unique partnership with the event. …

Our Road from Denial to Self-Discovery

Disruption Led by Pixels

Let’s face it: regardless of industry, globalisation punched each of us in the gut–and hard. The very nature of competition mutated—and not just in the cliched China-beats-everybody kind of way. In …

Our Road from Denial to Self-Discovery

Disruption Led by Pixels

Let’s face it: regardless of industry, globalisation punched each of us in the gut–and hard. The very nature of competition mutated—and not just in the cliched China-beats-everybody kind of way. In …

#AnaDubai: Challenging the Meaning of Art

The City Is Your Canvas

This year, Dubai Culture & Art Authority and Dubai-based design boutique Xpoze approached us to be a part of their outdoor art initiative The City Is Your Canvas – commissioning …

#AnaDubai: Challenging the Meaning of Art

The City Is Your Canvas

This year, Dubai Culture & Art Authority and Dubai-based design boutique Xpoze approached us to be a part of their outdoor art initiative The City Is Your Canvas – commissioning …

Video: How Xische was founded with $3,339

SMEInfo is one of the definitive SME portals in the Middle East, featuring inspiring entrepreneurial stories of the UAE. Our founder Danish Farhan was invited to join their Business Mentor panel and share his experience …

Video: How Xische was founded with $3,339

SMEInfo is one of the definitive SME portals in the Middle East, featuring inspiring entrepreneurial stories of the UAE. Our founder Danish Farhan was invited to join their Business Mentor panel and share his experience …

The Debate: Philanthropy vs Social Enterprise

Our CEO Danish Farhan was invited to host a panel last night for Acumen Fund–one of the world’s most innovative non-profit venture funds that uses entrepreneurial approaches to solve the problems of global poverty. Entitled …

The Debate: Philanthropy vs Social Enterprise

Our CEO Danish Farhan was invited to host a panel last night for Acumen Fund–one of the world’s most innovative non-profit venture funds that uses entrepreneurial approaches to solve the problems of global poverty. Entitled …

Xische at the UAE Apps Masterclass

Last night, the Shelter hosted an insightful gathering of app-minded individuals in Dubai. Three stories from UAE-based app designers and developers were showcased in pitch sessions of 10 minutes each. On the other side of …

Xische at the UAE Apps Masterclass

Last night, the Shelter hosted an insightful gathering of app-minded individuals in Dubai. Three stories from UAE-based app designers and developers were showcased in pitch sessions of 10 minutes each. On the other side of …

PlayStation ME: Social Needn’t Be Only Virtual

For one of the region’s most exciting gaming expos GAMES12, PlayStation Middle East asked us to help raise the bar on how social media can fuel real engagement. As existing social media partners of PlayStation, …

PlayStation ME: Social Needn’t Be Only Virtual

For one of the region’s most exciting gaming expos GAMES12, PlayStation Middle East asked us to help raise the bar on how social media can fuel real engagement. As existing social media partners of PlayStation, …

7½ Lessons From Designyatra 2012

(This blog post originally appeared on danishfarhan.com by our CEO).

Back in Dubai after attending Kyoorius Designyatra 2012–an alarmingly inspiring event that bridges the divide between the popular irrelevance of design as a concept, and …

7½ Lessons From Designyatra 2012

(This blog post originally appeared on danishfarhan.com by our CEO).

Back in Dubai after attending Kyoorius Designyatra 2012–an alarmingly inspiring event that bridges the divide between the popular irrelevance of design as a concept, and …

Designing a simpler, smarter Sony VAIO for the Middle East

Xische was approached by Sony with a simple directive: Redesign their rather dated Sony VAIO website for a cool, tech-savvy generation. A generation that effortlessly navigates technology, and has no time for complications or delays.…

Designing a simpler, smarter Sony VAIO for the Middle East

Xische was approached by Sony with a simple directive: Redesign their rather dated Sony VAIO website for a cool, tech-savvy generation. A generation that effortlessly navigates technology, and has no time for complications or delays.…

Danish Farhan presents at The Internet Show 2012

Measuring Social Media ROI from Danish Farhan

Our CEO Danish was asked to present a keynote on how ROI is measured for social media. He jumped at the opportunity because he believes asking to measure …

Danish Farhan presents at The Internet Show 2012

Measuring Social Media ROI from Danish Farhan

Our CEO Danish was asked to present a keynote on how ROI is measured for social media. He jumped at the opportunity because he believes asking to measure …

Lexus UAE: First Facebook App Of Its Kind Builds Video From Your Timeline

As digital partners of Al Futtaim Group’s marketing agency GMASCO, we service Lexus UAE on most things digital since earlier this year. One of the ideas to help fuel fan growth and engagement on Lexus’ …

Lexus UAE: First Facebook App Of Its Kind Builds Video From Your Timeline

As digital partners of Al Futtaim Group’s marketing agency GMASCO, we service Lexus UAE on most things digital since earlier this year. One of the ideas to help fuel fan growth and engagement on Lexus’ …

New Guy: I’ve Got a List to Keep Track of Lists You Don’t Even Know You Need Yet

Meet Alan Jambaro.

Fav food? Music you listen to? Books you read?
I love Asian cuisine particularly Thai and Chinese.
I love happy, feel good music when im at work. It helps me to be …

New Guy: I’ve Got a List to Keep Track of Lists You Don’t Even Know You Need Yet

Meet Alan Jambaro.

Fav food? Music you listen to? Books you read?
I love Asian cuisine particularly Thai and Chinese.
I love happy, feel good music when im at work. It helps me to be …

Partnering with Acumen Fund’s Dubai Chapter

As with most parts of the world, the concept of ‘social entrepreneurship’ is grossly misunderstood to be a fancy alternative for a charity. A social venture, of course, is not all that different from a …

Partnering with Acumen Fund’s Dubai Chapter

As with most parts of the world, the concept of ‘social entrepreneurship’ is grossly misunderstood to be a fancy alternative for a charity. A social venture, of course, is not all that different from a …

Wanted: Fashion Stylists for Hot New Dubai Venture

If you’re reading this, you probably know what we’re talking about. Personal stylists give fashion advice to ensure that clients will be able to showcase their desired fashion image. As a potential candidate, you need …

Wanted: Fashion Stylists for Hot New Dubai Venture

If you’re reading this, you probably know what we’re talking about. Personal stylists give fashion advice to ensure that clients will be able to showcase their desired fashion image. As a potential candidate, you need …

New Gal: I Can Out-Design You and I Won’t Even Have to Open My Eyes

Meet Nehal Ahmed.

What’s your fav food? What music do you listen to, Books you read?
Oriental food anytime.
Current favourite: ‘Everything in its right place’ mix by Pretty Lights. I easily fall in love …

New Gal: I Can Out-Design You and I Won’t Even Have to Open My Eyes

Meet Nehal Ahmed.

What’s your fav food? What music do you listen to, Books you read?
Oriental food anytime.
Current favourite: ‘Everything in its right place’ mix by Pretty Lights. I easily fall in love …

The Case for Digital Startups

This post was published on The Shelter’s blog and was authored by Mary Ames. Download the full report here.

In September, Shelter Dubai hosted a panel discussion with regional experts in online business in the …

The Case for Digital Startups

This post was published on The Shelter’s blog and was authored by Mary Ames. Download the full report here.

In September, Shelter Dubai hosted a panel discussion with regional experts in online business in the …

Mentoring at Startup Weekend Dubai 2011

We’re super excited to have witnessed Dubai’s first Startup Weekend–featuring an incredible bunch of entrepreneurs from the city under one roof for 54-hours. Our CEO Danish was invited to mentor selected teams to define, refine …

Mentoring at Startup Weekend Dubai 2011

We’re super excited to have witnessed Dubai’s first Startup Weekend–featuring an incredible bunch of entrepreneurs from the city under one roof for 54-hours. Our CEO Danish was invited to mentor selected teams to define, refine …

Grosper.com kills the group-buying cliche in Dubai

Just because you are a group buying website does not necessarily mean you have to look ugly. Grosper.com is a group-buying website that doesn’t peddle spa vouchers, meal discounts or other little memorabilia. They’re about …

Grosper.com kills the group-buying cliche in Dubai

Just because you are a group buying website does not necessarily mean you have to look ugly. Grosper.com is a group-buying website that doesn’t peddle spa vouchers, meal discounts or other little memorabilia. They’re about …

Xische Leads With 3 Wins and 9 Nominations at Internet Awards 2011

(Update: We’re thrilled to have won 3 awards! Details indicated below and on the organizer’s website)

It’s always nice to see our clients shine in the glory of work we had a little something to …

Xische Leads With 3 Wins and 9 Nominations at Internet Awards 2011

(Update: We’re thrilled to have won 3 awards! Details indicated below and on the organizer’s website)

It’s always nice to see our clients shine in the glory of work we had a little something to …

Wanted Alive: Social Media Executive

Job Reference: XB110 / Location: Dubai / Experience: 2 years

Our social media squad (behind RAKBANK, City of Life & TEDxRamallah) is looking to add a motivated geek with a passion for blogging, tweeting, facebooking, …

Wanted Alive: Social Media Executive

Job Reference: XB110 / Location: Dubai / Experience: 2 years

Our social media squad (behind RAKBANK, City of Life & TEDxRamallah) is looking to add a motivated geek with a passion for blogging, tweeting, facebooking, …

Wanted: Junior Project Coordinator in Dubai

Job Reference: XB109 / Location: Dubai / Experience: 2 years

We’re looking for a candidate with an OCD-type personality (read:obsessive-compulsive disorder) to fill the role of project coordinator. If you’re an ex-developer who understands the …

Wanted: Junior Project Coordinator in Dubai

Job Reference: XB109 / Location: Dubai / Experience: 2 years

We’re looking for a candidate with an OCD-type personality (read:obsessive-compulsive disorder) to fill the role of project coordinator. If you’re an ex-developer who understands the …

TEDxRamallah – The Digital Story of Hope in a Social Media World

Xische and TEDxRamallah joined forces almost a year ago and itʼs been an extremely thrilling experience right from the start. TED, the event, is well-known for itʼs inspirational overtones and sense of purpose. TEDxRamallah inspired …

TEDxRamallah – The Digital Story of Hope in a Social Media World

Xische and TEDxRamallah joined forces almost a year ago and itʼs been an extremely thrilling experience right from the start. TED, the event, is well-known for itʼs inspirational overtones and sense of purpose. TEDxRamallah inspired …

Danish Farhan Talks Twitter Politics With Sultan Al Qassemi, Mishaal Al Gergawi

On Twitter 5th birthday, our chief Danish Farhan was invited to weigh in on Twitter and it’s growing relevance in business and politics. The segment also features one of Time’s 140 most influential Twitter users …

Danish Farhan Talks Twitter Politics With Sultan Al Qassemi, Mishaal Al Gergawi

On Twitter 5th birthday, our chief Danish Farhan was invited to weigh in on Twitter and it’s growing relevance in business and politics. The segment also features one of Time’s 140 most influential Twitter users …

Dubai International Financial Centre Digitally Rebranded

Working with one of the most interesting brands in the UAE — the Dubai International Financial Centre (DIFC) — was a spectacular challenge on many fronts. The Xische team was invited to pitch competitively for …

Dubai International Financial Centre Digitally Rebranded

Working with one of the most interesting brands in the UAE — the Dubai International Financial Centre (DIFC) — was a spectacular challenge on many fronts. The Xische team was invited to pitch competitively for …

A Brand Invented By Kids, Locked Down By The Crowds

This morning, Xische attempted something completely untried in the design thinking process. Here’s how the story goes: Our friends at Alchemy Films ran a project last week with the students of GEMS World Academy in …

A Brand Invented By Kids, Locked Down By The Crowds

This morning, Xische attempted something completely untried in the design thinking process. Here’s how the story goes: Our friends at Alchemy Films ran a project last week with the students of GEMS World Academy in …

30 Mins in 60 Secs at Xische

So there’s two reasons to do this timelapse video of our offices in Dubai. 1) Ever wonder what 30 minutes at Xische’s Dubai Media City office look like? Well you need wonder no more. 2) …

30 Mins in 60 Secs at Xische

So there’s two reasons to do this timelapse video of our offices in Dubai. 1) Ever wonder what 30 minutes at Xische’s Dubai Media City office look like? Well you need wonder no more. 2) …

How To Demolish Your Brand: Benihana And The Art of Suing Bloggers

The Incident

Just in case you haven’t already heard, bloggers in Arabia unite today to show solidarity to a fellow blogger — Mark Makhoul — and his plight in an epic turn of events in …

How To Demolish Your Brand: Benihana And The Art of Suing Bloggers

The Incident

Just in case you haven’t already heard, bloggers in Arabia unite today to show solidarity to a fellow blogger — Mark Makhoul — and his plight in an epic turn of events in …

XBENCH: Crowdsourced Art For Benches In Dubai

We were invited by one of Dubai’s eclectic boutiques called S*uce to participate in a cool thought-provoking initiative to push for more benches in Dubai. We took the opportunity to involve the crowd to be …

XBENCH: Crowdsourced Art For Benches In Dubai

We were invited by one of Dubai’s eclectic boutiques called S*uce to participate in a cool thought-provoking initiative to push for more benches in Dubai. We took the opportunity to involve the crowd to be …