Author Archives: Danish Farhan

The Method Actor Approach to Design

I spotted that expression in a recent interview with branding luminary Michael Beirut of Pentagram. Despite being a practitioner of this rather compulsive form of design thinking for as long as I can recall, I …

The Method Actor Approach to Design

I spotted that expression in a recent interview with branding luminary Michael Beirut of Pentagram. Despite being a practitioner of this rather compulsive form of design thinking for as long as I can recall, I …

The GCC is a Tourism Juggernaut

When Nick Hall of the Digital Tourism Think Tank in Brussels invited me to join a workshop on helping European tourism boards and hospitality chains better understand the Middle East market, I didn’t hesitate to …

The GCC is a Tourism Juggernaut

When Nick Hall of the Digital Tourism Think Tank in Brussels invited me to join a workshop on helping European tourism boards and hospitality chains better understand the Middle East market, I didn’t hesitate to …

The Inertia of Middle East Advertising

This post originally appeared as an opinion piece for dotmena in April 2013. Camel courtesy of The Dubai 50.

Our track record in the Middle East across any given sector points roughly in the same …

The Inertia of Middle East Advertising

This post originally appeared as an opinion piece for dotmena in April 2013. Camel courtesy of The Dubai 50.

Our track record in the Middle East across any given sector points roughly in the same …

Our Road from Denial to Self-Discovery

Disruption Led by Pixels

Let’s face it: regardless of industry, globalisation punched each of us in the gut–and hard. The very nature of competition mutated—and not just in the cliched China-beats-everybody kind of way. In …

Our Road from Denial to Self-Discovery

Disruption Led by Pixels

Let’s face it: regardless of industry, globalisation punched each of us in the gut–and hard. The very nature of competition mutated—and not just in the cliched China-beats-everybody kind of way. In …

Video: How Xische was founded with $3,339

SMEInfo is one of the definitive SME portals in the Middle East, featuring inspiring entrepreneurial stories of the UAE. Our founder Danish Farhan was invited to join their Business Mentor panel and share his experience …

Video: How Xische was founded with $3,339

SMEInfo is one of the definitive SME portals in the Middle East, featuring inspiring entrepreneurial stories of the UAE. Our founder Danish Farhan was invited to join their Business Mentor panel and share his experience …

7½ Lessons From Designyatra 2012

(This blog post originally appeared on danishfarhan.com by our CEO).

Back in Dubai after attending Kyoorius Designyatra 2012–an alarmingly inspiring event that bridges the divide between the popular irrelevance of design as a concept, and …

7½ Lessons From Designyatra 2012

(This blog post originally appeared on danishfarhan.com by our CEO).

Back in Dubai after attending Kyoorius Designyatra 2012–an alarmingly inspiring event that bridges the divide between the popular irrelevance of design as a concept, and …

Designing a simpler, smarter Sony VAIO for the Middle East

Xische was approached by Sony with a simple directive: Redesign their rather dated Sony VAIO website for a cool, tech-savvy generation. A generation that effortlessly navigates technology, and has no time for complications or delays.…

Designing a simpler, smarter Sony VAIO for the Middle East

Xische was approached by Sony with a simple directive: Redesign their rather dated Sony VAIO website for a cool, tech-savvy generation. A generation that effortlessly navigates technology, and has no time for complications or delays.…

Danish Farhan presents at The Internet Show 2012

Measuring Social Media ROI from Danish Farhan

Our CEO Danish was asked to present a keynote on how ROI is measured for social media. He jumped at the opportunity because he believes asking to measure …

Danish Farhan presents at The Internet Show 2012

Measuring Social Media ROI from Danish Farhan

Our CEO Danish was asked to present a keynote on how ROI is measured for social media. He jumped at the opportunity because he believes asking to measure …

Lexus UAE: First Facebook App Of Its Kind Builds Video From Your Timeline

As digital partners of Al Futtaim Group’s marketing agency GMASCO, we service Lexus UAE on most things digital since earlier this year. One of the ideas to help fuel fan growth and engagement on Lexus’ …

Lexus UAE: First Facebook App Of Its Kind Builds Video From Your Timeline

As digital partners of Al Futtaim Group’s marketing agency GMASCO, we service Lexus UAE on most things digital since earlier this year. One of the ideas to help fuel fan growth and engagement on Lexus’ …

Partnering with Acumen Fund’s Dubai Chapter

As with most parts of the world, the concept of ‘social entrepreneurship’ is grossly misunderstood to be a fancy alternative for a charity. A social venture, of course, is not all that different from a …

Partnering with Acumen Fund’s Dubai Chapter

As with most parts of the world, the concept of ‘social entrepreneurship’ is grossly misunderstood to be a fancy alternative for a charity. A social venture, of course, is not all that different from a …

The Case for Digital Startups

This post was published on The Shelter’s blog and was authored by Mary Ames. Download the full report here.

In September, Shelter Dubai hosted a panel discussion with regional experts in online business in the …

The Case for Digital Startups

This post was published on The Shelter’s blog and was authored by Mary Ames. Download the full report here.

In September, Shelter Dubai hosted a panel discussion with regional experts in online business in the …

Mentoring at Startup Weekend Dubai 2011

We’re super excited to have witnessed Dubai’s first Startup Weekend–featuring an incredible bunch of entrepreneurs from the city under one roof for 54-hours. Our CEO Danish was invited to mentor selected teams to define, refine …

Mentoring at Startup Weekend Dubai 2011

We’re super excited to have witnessed Dubai’s first Startup Weekend–featuring an incredible bunch of entrepreneurs from the city under one roof for 54-hours. Our CEO Danish was invited to mentor selected teams to define, refine …

Wanted Alive: Social Media Executive

Job Reference: XB110 / Location: Dubai / Experience: 2 years

Our social media squad (behind RAKBANK, City of Life & TEDxRamallah) is looking to add a motivated geek with a passion for blogging, tweeting, facebooking, …

Wanted Alive: Social Media Executive

Job Reference: XB110 / Location: Dubai / Experience: 2 years

Our social media squad (behind RAKBANK, City of Life & TEDxRamallah) is looking to add a motivated geek with a passion for blogging, tweeting, facebooking, …

Wanted: Junior Project Coordinator in Dubai

Job Reference: XB109 / Location: Dubai / Experience: 2 years

We’re looking for a candidate with an OCD-type personality (read:obsessive-compulsive disorder) to fill the role of project coordinator. If you’re an ex-developer who understands the …

Wanted: Junior Project Coordinator in Dubai

Job Reference: XB109 / Location: Dubai / Experience: 2 years

We’re looking for a candidate with an OCD-type personality (read:obsessive-compulsive disorder) to fill the role of project coordinator. If you’re an ex-developer who understands the …

Dubai International Financial Centre Digitally Rebranded

Working with one of the most interesting brands in the UAE — the Dubai International Financial Centre (DIFC) — was a spectacular challenge on many fronts. The Xische team was invited to pitch competitively for …

Dubai International Financial Centre Digitally Rebranded

Working with one of the most interesting brands in the UAE — the Dubai International Financial Centre (DIFC) — was a spectacular challenge on many fronts. The Xische team was invited to pitch competitively for …

A Brand Invented By Kids, Locked Down By The Crowds

This morning, Xische attempted something completely untried in the design thinking process. Here’s how the story goes: Our friends at Alchemy Films ran a project last week with the students of GEMS World Academy in …

A Brand Invented By Kids, Locked Down By The Crowds

This morning, Xische attempted something completely untried in the design thinking process. Here’s how the story goes: Our friends at Alchemy Films ran a project last week with the students of GEMS World Academy in …

How To Demolish Your Brand: Benihana And The Art of Suing Bloggers

The Incident

Just in case you haven’t already heard, bloggers in Arabia unite today to show solidarity to a fellow blogger — Mark Makhoul — and his plight in an epic turn of events in …

How To Demolish Your Brand: Benihana And The Art of Suing Bloggers

The Incident

Just in case you haven’t already heard, bloggers in Arabia unite today to show solidarity to a fellow blogger — Mark Makhoul — and his plight in an epic turn of events in …

XBENCH: Crowdsourced Art For Benches In Dubai

We were invited by one of Dubai’s eclectic boutiques called S*uce to participate in a cool thought-provoking initiative to push for more benches in Dubai. We took the opportunity to involve the crowd to be …

XBENCH: Crowdsourced Art For Benches In Dubai

We were invited by one of Dubai’s eclectic boutiques called S*uce to participate in a cool thought-provoking initiative to push for more benches in Dubai. We took the opportunity to involve the crowd to be …

Unlocking the Qatar 2022 FIFA World Cup Bid

On August 5, 2010 we announced our win of the Qatar 2022 World Cup Bid digital account. Two hours ago, we were gobsmacked to realise that our little bit had a role to play in …

Unlocking the Qatar 2022 FIFA World Cup Bid

On August 5, 2010 we announced our win of the Qatar 2022 World Cup Bid digital account. Two hours ago, we were gobsmacked to realise that our little bit had a role to play in …

TEDxDubai Now Rebooted

We are incredibly excited to be able to announce our collaboration with the definitive event of the year — TEDxDubai 2010. Those of you who attended the first-ever edition last year know exactly what we’re …

TEDxDubai Now Rebooted

We are incredibly excited to be able to announce our collaboration with the definitive event of the year — TEDxDubai 2010. Those of you who attended the first-ever edition last year know exactly what we’re …

Xische at The Luxury Forum

Update on November 3, 2010 – Danish speaking at the conference.

Our chief Danish Farhan will be speaking at The Luxury Forum in Dubai this afternoon. As a take-home kit, he wants to share a …

Xische at The Luxury Forum

Update on November 3, 2010 – Danish speaking at the conference.

Our chief Danish Farhan will be speaking at The Luxury Forum in Dubai this afternoon. As a take-home kit, he wants to share a …

Wanted: Fashionista Content Manager

Job Reference: XB102 / Location: Dubai / Experience: Not essential

We are weeks away from an interesting fashion project launching out of Dubai. What we need now is a geek that has a passion for …

Wanted: Fashionista Content Manager

Job Reference: XB102 / Location: Dubai / Experience: Not essential

We are weeks away from an interesting fashion project launching out of Dubai. What we need now is a geek that has a passion for …

Who Dares Wins: 4Men Magazine features Danish Farhan on Entrepreneurship

The latest issue of Dubai’s lifestyle magazine 4Men carries a feature by ace wordsmith Hisham Wyne profiling our CEO Danish Farhan as one of the Dubai’s rising young entrepreneurs.

“Entrepreneurs and the businesses they engender …

Who Dares Wins: 4Men Magazine features Danish Farhan on Entrepreneurship

The latest issue of Dubai’s lifestyle magazine 4Men carries a feature by ace wordsmith Hisham Wyne profiling our CEO Danish Farhan as one of the Dubai’s rising young entrepreneurs.

“Entrepreneurs and the businesses they engender …

Keynote: Of Banks and Movies in the UAE

Some of you might have attended our CEO Danish Farhan’s keynote yesterday at Social Media World as part of The Internet Show in Abu Dhabi. Danish wanted to share his slides, so here they are. …

Keynote: Of Banks and Movies in the UAE

Some of you might have attended our CEO Danish Farhan’s keynote yesterday at Social Media World as part of The Internet Show in Abu Dhabi. Danish wanted to share his slides, so here they are. …

Short Film: The Last Advertising Agency On Earth

An inspiring short film about what the future of advertising might look like. Produced by Saatchi & Saatchi Canada, Tool, Pirate, Rooster and Lunch. We’ve just posted this on our Facebook Page too.…

Short Film: The Last Advertising Agency On Earth

An inspiring short film about what the future of advertising might look like. Produced by Saatchi & Saatchi Canada, Tool, Pirate, Rooster and Lunch. We’ve just posted this on our Facebook Page too.…

Xische at the Social Media World ME Conference

Social Media World MENA brings together the region’s leading consumer brands, social networks, and their partners. As consumers open up to new channels, brands across the region are under pressure to develop a social strategy …

Xische at the Social Media World ME Conference

Social Media World MENA brings together the region’s leading consumer brands, social networks, and their partners. As consumers open up to new channels, brands across the region are under pressure to develop a social strategy …

Joi Ito and The Convergence of Food and Licensing

Creative Commons (or the iconic little ‘CC’ logo) has found growing relevance in a world homogenized by its counterpart — the archaic © logo. Last week, Creative Commons initiated an interesting get-together called the CCItfars …

Joi Ito and The Convergence of Food and Licensing

Creative Commons (or the iconic little ‘CC’ logo) has found growing relevance in a world homogenized by its counterpart — the archaic © logo. Last week, Creative Commons initiated an interesting get-together called the CCItfars …

Middle East New Media Trends: PSFK Interviews Danish Farhan

The interview below was originally published on PSFK.com

Not many individuals in the Middle East can speak with as much authority as Dubai’s Danish Farhan, CEO of Xische. Having lived in Dubai for well over …

Middle East New Media Trends: PSFK Interviews Danish Farhan

The interview below was originally published on PSFK.com

Not many individuals in the Middle East can speak with as much authority as Dubai’s Danish Farhan, CEO of Xische. Having lived in Dubai for well over …

The Digital Arena for Qatar 2022 World Cup Bid

After some deliberation, we’re delighted to have won the account for Qatar’s FIFA 2022 World Cup Bid! The team has a stellar vision in mind, and know exactly what they’re looking for impress the Bid …

The Digital Arena for Qatar 2022 World Cup Bid

After some deliberation, we’re delighted to have won the account for Qatar’s FIFA 2022 World Cup Bid! The team has a stellar vision in mind, and know exactly what they’re looking for impress the Bid …

Art Dubai: Weapons of Mass Attraction Talk

Art Dubai is the definitive art fair of the Middle East, bringing collectors, artists and art professionals from across the Middle East and South Asia to our bustling city. We’re big fans and routinely take …

Art Dubai: Weapons of Mass Attraction Talk

Art Dubai is the definitive art fair of the Middle East, bringing collectors, artists and art professionals from across the Middle East and South Asia to our bustling city. We’re big fans and routinely take …

CEO Danish Farhan talks social business on TV

Last night, our CEO and founder Danish Farhan appeared on “Inside Business Report” talking about why there can be no experts on social media — given how recent the phenomenon is, rules are still being …

CEO Danish Farhan talks social business on TV

Last night, our CEO and founder Danish Farhan appeared on “Inside Business Report” talking about why there can be no experts on social media — given how recent the phenomenon is, rules are still being …

Internships 2.0 Now Open

We are super excited to launch a completely re-imagined internship initiative here at Xische. Through the course of 2010, Xische Studios (as formerly known) has transformed into a hybrid consulting boutique now called Xische & …

Internships 2.0 Now Open

We are super excited to launch a completely re-imagined internship initiative here at Xische. Through the course of 2010, Xische Studios (as formerly known) has transformed into a hybrid consulting boutique now called Xische & …

Wanted: Junior Account Executive in Dubai

Job Reference: XB100 / Location: Dubai /  Experience: 2 years

Based in Dubai, you will be responsible for maintaining relationships with key client accounts, by liaising between clients and Xische’s key consulting/design teams.

We care …

Wanted: Junior Account Executive in Dubai

Job Reference: XB100 / Location: Dubai /  Experience: 2 years

Based in Dubai, you will be responsible for maintaining relationships with key client accounts, by liaising between clients and Xische’s key consulting/design teams.

We care …

City of Life: How Dubai’s First Film Made It Viral

Over the last year, we’ve had the ‘confidential’ pleasure of working with Emirati director and friend Ali F Mostafa together with Filmworks on Dubai’s first ever full-length feature film – City of Life.  We conceived …

City of Life: How Dubai’s First Film Made It Viral

Over the last year, we’ve had the ‘confidential’ pleasure of working with Emirati director and friend Ali F Mostafa together with Filmworks on Dubai’s first ever full-length feature film – City of Life.  We conceived …

London: An Identity Crisis and the Future of Open Design

First published on DanishFarhan.com

London has always been every brand-connoisseur’s dream. Well thought of, strategically elastic and visually delightful. The English just got it right, every time. Or so I thought.

According to design blog …

London: An Identity Crisis and the Future of Open Design

First published on DanishFarhan.com

London has always been every brand-connoisseur’s dream. Well thought of, strategically elastic and visually delightful. The English just got it right, every time. Or so I thought.

According to design blog …