Author Archives: Mary Ames

The Cognitive Future of Cities

Imagine a future where you no longer have to think about how to respond to an email, research a new market, analyse an annual report, recommend a strategy for the next quarter, or plan the…

The Cognitive Future of Cities

Imagine a future where you no longer have to think about how to respond to an email, research a new market, analyse an annual report, recommend a strategy for the next quarter, or plan the…

How Branding Lost Hillary the Election

As an American, I have a lot of thoughts about what has happened in the past 24 hours. As a brand strategy professional, I have a lot of thoughts about what has happened over the …

How Branding Lost Hillary the Election

As an American, I have a lot of thoughts about what has happened in the past 24 hours. As a brand strategy professional, I have a lot of thoughts about what has happened over the …

Why Jazz is like Hybrid Thinking

When a jazz musician is coming up he divides his free time between two pursuits: memorizing the heads of the standards and transcribing and committing famous solos to memory.

In a genre that celebrates the …

Why Jazz is like Hybrid Thinking

When a jazz musician is coming up he divides his free time between two pursuits: memorizing the heads of the standards and transcribing and committing famous solos to memory.

In a genre that celebrates the …

The Problem of the Pine Trees

How many pine trees are in a forest?

Sophomore year of High School, early fall.

My best friends and I are bundled in jackets and hoodies, tramping through the woods behind the school. It is …

The Problem of the Pine Trees

How many pine trees are in a forest?

Sophomore year of High School, early fall.

My best friends and I are bundled in jackets and hoodies, tramping through the woods behind the school. It is …

Google is dead. Long live Google.

This morning, we all met Alphabet.

“What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google.” Larry Page

Image Credit: Daily Infographics

For many years, Google has …

Google is dead. Long live Google.

This morning, we all met Alphabet.

“What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google.” Larry Page

Image Credit: Daily Infographics

For many years, Google has …

The Quantum Mechanics of Branding

My qualifications are as follows: Bachelors of Science in Physics; Bachelors of Science in Applied Mathematics; Masters of Education in Curriculum and Teaching. Therefore, I am supposed to be a high school physics teacher in …

The Quantum Mechanics of Branding

My qualifications are as follows: Bachelors of Science in Physics; Bachelors of Science in Applied Mathematics; Masters of Education in Curriculum and Teaching. Therefore, I am supposed to be a high school physics teacher in …

Social Media circa 2014

It is no secret that brands have embraced social media. What was once the platform for college party planning is now the world’s go-to destination for photos, news and updates from brands ranging from apparel …

Social Media circa 2014

It is no secret that brands have embraced social media. What was once the platform for college party planning is now the world’s go-to destination for photos, news and updates from brands ranging from apparel …

Panel: To Tweet or Not to Tweet

UBIK, Alexander McNabb & Danish Farhan at the Pavilion panel talk.

When I first joined “social media,” Facebook was just over a year old. I was more excited about my .edu email address than my …

Panel: To Tweet or Not to Tweet

UBIK, Alexander McNabb & Danish Farhan at the Pavilion panel talk.

When I first joined “social media,” Facebook was just over a year old. I was more excited about my .edu email address than my …