Work
#AnaDubai: Challenging the Meaning of Art
The City Is Your Canvas
This year, Dubai Culture & Art Authority and Dubai-based design boutique Xpoze approached us to be a part of their outdoor art initiative The City Is Your Canvas – commissioning local artists …
#AnaDubai: Challenging the Meaning of Art
The City Is Your Canvas
This year, Dubai Culture & Art Authority and Dubai-based design boutique Xpoze approached us to be a part of their outdoor art initiative The City Is Your Canvas – commissioning local artists …
PlayStation ME: Social Needn’t Be Only Virtual
For one of the region’s most exciting gaming expos GAMES12, PlayStation Middle East asked us to help raise the bar on how social media can fuel real engagement. As existing social media partners of PlayStation, …
PlayStation ME: Social Needn’t Be Only Virtual
For one of the region’s most exciting gaming expos GAMES12, PlayStation Middle East asked us to help raise the bar on how social media can fuel real engagement. As existing social media partners of PlayStation, …
Designing a simpler, smarter Sony VAIO for the Middle East
Xische was approached by Sony with a simple directive: Redesign their rather dated Sony VAIO website for a cool, tech-savvy generation. A generation that effortlessly navigates technology, and has no time for complications or delays.…
Designing a simpler, smarter Sony VAIO for the Middle East
Xische was approached by Sony with a simple directive: Redesign their rather dated Sony VAIO website for a cool, tech-savvy generation. A generation that effortlessly navigates technology, and has no time for complications or delays.…
Danish Farhan presents at The Internet Show 2012
Measuring Social Media ROI from Danish Farhan
Our CEO Danish was asked to present a keynote on how ROI is measured for social media. He jumped at the opportunity because he believes asking to measure …
Danish Farhan presents at The Internet Show 2012
Measuring Social Media ROI from Danish Farhan
Our CEO Danish was asked to present a keynote on how ROI is measured for social media. He jumped at the opportunity because he believes asking to measure …
Lexus UAE: First Facebook App Of Its Kind Builds Video From Your Timeline
As digital partners of Al Futtaim Group’s marketing agency GMASCO, we service Lexus UAE on most things digital since earlier this year. One of the ideas to help fuel fan growth and engagement on Lexus’ …
Lexus UAE: First Facebook App Of Its Kind Builds Video From Your Timeline
As digital partners of Al Futtaim Group’s marketing agency GMASCO, we service Lexus UAE on most things digital since earlier this year. One of the ideas to help fuel fan growth and engagement on Lexus’ …
Partnering with Acumen Fund’s Dubai Chapter
As with most parts of the world, the concept of ‘social entrepreneurship’ is grossly misunderstood to be a fancy alternative for a charity. A social venture, of course, is not all that different from a commercial …
Partnering with Acumen Fund’s Dubai Chapter
As with most parts of the world, the concept of ‘social entrepreneurship’ is grossly misunderstood to be a fancy alternative for a charity. A social venture, of course, is not all that different from a commercial …
Grosper.com kills the group-buying cliche in Dubai
Just because you are a group buying website does not necessarily mean you have to look ugly. Grosper.com is a group-buying website that doesn’t peddle spa vouchers, meal discounts or other little memorabilia. They’re about …
Grosper.com kills the group-buying cliche in Dubai
Just because you are a group buying website does not necessarily mean you have to look ugly. Grosper.com is a group-buying website that doesn’t peddle spa vouchers, meal discounts or other little memorabilia. They’re about …
Xische Leads With 3 Wins and 9 Nominations at Internet Awards 2011
(Update: We’re thrilled to have won 3 awards! Details indicated below and on the organizer’s website)
It’s always nice to see our clients shine in the glory of work we had a little something to do …
Xische Leads With 3 Wins and 9 Nominations at Internet Awards 2011
(Update: We’re thrilled to have won 3 awards! Details indicated below and on the organizer’s website)
It’s always nice to see our clients shine in the glory of work we had a little something to do …
Wanted Alive: Social Media Executive
Job Reference: XB110 / Location: Dubai / Experience: 2 years
Our social media squad (behind RAKBANK, City of Life & TEDxRamallah) is looking to add a motivated geek with a passion for blogging, tweeting, facebooking, content ideation …
Wanted Alive: Social Media Executive
Job Reference: XB110 / Location: Dubai / Experience: 2 years
Our social media squad (behind RAKBANK, City of Life & TEDxRamallah) is looking to add a motivated geek with a passion for blogging, tweeting, facebooking, content ideation …
TEDxRamallah – The Digital Story of Hope in a Social Media World
Xische and TEDxRamallah joined forces almost a year ago and itʼs been an extremely thrilling experience right from the start. TED, the event, is well-known for itʼs inspirational overtones and sense of purpose. TEDxRamallah inspired the passion behind …
TEDxRamallah – The Digital Story of Hope in a Social Media World
Xische and TEDxRamallah joined forces almost a year ago and itʼs been an extremely thrilling experience right from the start. TED, the event, is well-known for itʼs inspirational overtones and sense of purpose. TEDxRamallah inspired the passion behind …
Danish Farhan Talks Twitter Politics With Sultan Al Qassemi, Mishaal Al Gergawi
On Twitter 5th birthday, our chief Danish Farhan was invited to weigh in on Twitter and it’s growing relevance in business and politics. The segment also features one of Time’s 140 most influential Twitter users …
Danish Farhan Talks Twitter Politics With Sultan Al Qassemi, Mishaal Al Gergawi
On Twitter 5th birthday, our chief Danish Farhan was invited to weigh in on Twitter and it’s growing relevance in business and politics. The segment also features one of Time’s 140 most influential Twitter users …
Dubai International Financial Centre Digitally Rebranded
Working with one of the most interesting brands in the UAE — the Dubai International Financial Centre (DIFC) — was a spectacular challenge on many fronts. The Xische team was invited to pitch competitively for …
Dubai International Financial Centre Digitally Rebranded
Working with one of the most interesting brands in the UAE — the Dubai International Financial Centre (DIFC) — was a spectacular challenge on many fronts. The Xische team was invited to pitch competitively for …
A Brand Invented By Kids, Locked Down By The Crowds
This morning, Xische attempted something completely untried in the design thinking process. Here’s how the story goes: Our friends at Alchemy Films ran a project last week with the students of GEMS World Academy in …
A Brand Invented By Kids, Locked Down By The Crowds
This morning, Xische attempted something completely untried in the design thinking process. Here’s how the story goes: Our friends at Alchemy Films ran a project last week with the students of GEMS World Academy in …
How To Demolish Your Brand: Benihana And The Art of Suing Bloggers
The Incident
Just in case you haven’t already heard, bloggers in Arabia unite today to show solidarity to a fellow blogger — Mark Makhoul — and his plight in an epic turn of events in …
How To Demolish Your Brand: Benihana And The Art of Suing Bloggers
The Incident
Just in case you haven’t already heard, bloggers in Arabia unite today to show solidarity to a fellow blogger — Mark Makhoul — and his plight in an epic turn of events in …
XBENCH: Crowdsourced Art For Benches In Dubai
We were invited by one of Dubai’s eclectic boutiques called S*uce to participate in a cool thought-provoking initiative to push for more benches in Dubai. We took the opportunity to involve the crowd to be a part of …
XBENCH: Crowdsourced Art For Benches In Dubai
We were invited by one of Dubai’s eclectic boutiques called S*uce to participate in a cool thought-provoking initiative to push for more benches in Dubai. We took the opportunity to involve the crowd to be a part of …
Unlocking the Qatar 2022 FIFA World Cup Bid
On August 5, 2010 we announced our win of the Qatar 2022 World Cup Bid digital account. Two hours ago, we were gobsmacked to realise that our little bit had a role to play in …
Unlocking the Qatar 2022 FIFA World Cup Bid
On August 5, 2010 we announced our win of the Qatar 2022 World Cup Bid digital account. Two hours ago, we were gobsmacked to realise that our little bit had a role to play in …
Augmented Reality in the Middle East with Jotun
November is turning out to be a spectacularly techie month for us! After the wildly viral barcode invitations we produced for TEDxDubai this year, we’re excited to follow it up with an Augmented Reality experience for …
Augmented Reality in the Middle East with Jotun
November is turning out to be a spectacularly techie month for us! After the wildly viral barcode invitations we produced for TEDxDubai this year, we’re excited to follow it up with an Augmented Reality experience for …
Why I Will Not Switch To Facebook Mail
Two days from now, Facebook is speculated to release its new product – an Email service. A user-base of well over 500 million people is strong reason to believe that Facebook Mail will have a massive …
Why I Will Not Switch To Facebook Mail
Two days from now, Facebook is speculated to release its new product – an Email service. A user-base of well over 500 million people is strong reason to believe that Facebook Mail will have a massive …
TEDxDubai Now Rebooted
We are incredibly excited to be able to announce our collaboration with the definitive event of the year — TEDxDubai 2010. Those of you who attended the first-ever edition last year know exactly what we’re …
TEDxDubai Now Rebooted
We are incredibly excited to be able to announce our collaboration with the definitive event of the year — TEDxDubai 2010. Those of you who attended the first-ever edition last year know exactly what we’re …
Xische at The Luxury Forum
Update on November 3, 2010 – Danish speaking at the conference.
Our chief Danish Farhan will be speaking at The Luxury Forum in Dubai this afternoon. As a take-home kit, he wants to share a …
Xische at The Luxury Forum
Update on November 3, 2010 – Danish speaking at the conference.
Our chief Danish Farhan will be speaking at The Luxury Forum in Dubai this afternoon. As a take-home kit, he wants to share a …
Keynote: Of Banks and Movies in the UAE
Some of you might have attended our CEO Danish Farhan’s keynote yesterday at Social Media World as part of The Internet Show in Abu Dhabi. Danish wanted to share his slides, so here they are. If …
Keynote: Of Banks and Movies in the UAE
Some of you might have attended our CEO Danish Farhan’s keynote yesterday at Social Media World as part of The Internet Show in Abu Dhabi. Danish wanted to share his slides, so here they are. If …
Joi Ito and The Convergence of Food and Licensing
Creative Commons (or the iconic little ‘CC’ logo) has found growing relevance in a world homogenized by its counterpart — the archaic © logo. Last week, Creative Commons initiated an interesting get-together called the CCItfars and …
Joi Ito and The Convergence of Food and Licensing
Creative Commons (or the iconic little ‘CC’ logo) has found growing relevance in a world homogenized by its counterpart — the archaic © logo. Last week, Creative Commons initiated an interesting get-together called the CCItfars and …
The Digital Arena for Qatar 2022 World Cup Bid
After some deliberation, we’re delighted to have won the account for Qatar’s FIFA 2022 World Cup Bid! The team has a stellar vision in mind, and know exactly what they’re looking for impress the Bid …
The Digital Arena for Qatar 2022 World Cup Bid
After some deliberation, we’re delighted to have won the account for Qatar’s FIFA 2022 World Cup Bid! The team has a stellar vision in mind, and know exactly what they’re looking for impress the Bid …
Art Dubai: Weapons of Mass Attraction Talk
Art Dubai is the definitive art fair of the Middle East, bringing collectors, artists and art professionals from across the Middle East and South Asia to our bustling city. We’re big fans and routinely take …
Art Dubai: Weapons of Mass Attraction Talk
Art Dubai is the definitive art fair of the Middle East, bringing collectors, artists and art professionals from across the Middle East and South Asia to our bustling city. We’re big fans and routinely take …
City of Life: How Dubai’s First Film Made It Viral
Over the last year, we’ve had the ‘confidential’ pleasure of working with Emirati director and friend Ali F Mostafa together with Filmworks on Dubai’s first ever full-length feature film – City of Life. We conceived …
City of Life: How Dubai’s First Film Made It Viral
Over the last year, we’ve had the ‘confidential’ pleasure of working with Emirati director and friend Ali F Mostafa together with Filmworks on Dubai’s first ever full-length feature film – City of Life. We conceived …