Work

The Cognitive Future of Cities

Imagine a future where you no longer have to think about how to respond to an email, research a new market, analyse an annual report, recommend a strategy for the next quarter, or plan the…

The Cognitive Future of Cities

Imagine a future where you no longer have to think about how to respond to an email, research a new market, analyse an annual report, recommend a strategy for the next quarter, or plan the…

How Branding Lost Hillary the Election

As an American, I have a lot of thoughts about what has happened in the past 24 hours. As a brand strategy professional, I have a lot of thoughts about what has happened over the …

How Branding Lost Hillary the Election

As an American, I have a lot of thoughts about what has happened in the past 24 hours. As a brand strategy professional, I have a lot of thoughts about what has happened over the …

The Method Actor Approach to Design

I spotted that expression in a recent interview with branding luminary Michael Beirut of Pentagram. Despite being a practitioner of this rather compulsive form of design thinking for as long as I can recall, I …

The Method Actor Approach to Design

I spotted that expression in a recent interview with branding luminary Michael Beirut of Pentagram. Despite being a practitioner of this rather compulsive form of design thinking for as long as I can recall, I …

Making a smart move to Dubai Design District

I moved to Dubai about three weeks ago.

While Xische is preparing our office move to Dubai Design District (d3) – coincidentally also a long-stranding client – my thoughts are around modern design and architecture …

Making a smart move to Dubai Design District

I moved to Dubai about three weeks ago.

While Xische is preparing our office move to Dubai Design District (d3) – coincidentally also a long-stranding client – my thoughts are around modern design and architecture …

Why Jazz is like Hybrid Thinking

When a jazz musician is coming up he divides his free time between two pursuits: memorizing the heads of the standards and transcribing and committing famous solos to memory.

In a genre that celebrates the …

Why Jazz is like Hybrid Thinking

When a jazz musician is coming up he divides his free time between two pursuits: memorizing the heads of the standards and transcribing and committing famous solos to memory.

In a genre that celebrates the …

The Problem of the Pine Trees

How many pine trees are in a forest?

Sophomore year of High School, early fall.

My best friends and I are bundled in jackets and hoodies, tramping through the woods behind the school. It is …

The Problem of the Pine Trees

How many pine trees are in a forest?

Sophomore year of High School, early fall.

My best friends and I are bundled in jackets and hoodies, tramping through the woods behind the school. It is …

The GCC is a Tourism Juggernaut

When Nick Hall of the Digital Tourism Think Tank in Brussels invited me to join a workshop on helping European tourism boards and hospitality chains better understand the Middle East market, I didn’t hesitate to …

The GCC is a Tourism Juggernaut

When Nick Hall of the Digital Tourism Think Tank in Brussels invited me to join a workshop on helping European tourism boards and hospitality chains better understand the Middle East market, I didn’t hesitate to …

Google is dead. Long live Google.

This morning, we all met Alphabet.

“What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google.” Larry Page

Image Credit: Daily Infographics

For many years, Google has …

Google is dead. Long live Google.

This morning, we all met Alphabet.

“What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google.” Larry Page

Image Credit: Daily Infographics

For many years, Google has …

#MayPac: Boxing in the Social Media Age

Boxing Means Money

Manny Pacquiao VS Floyd Mayweather – do you know what their one hour in the ring was worth? While Pacquiao, inspiration to many around the globe with his rags-to-riches story, earned $120m, …

#MayPac: Boxing in the Social Media Age

Boxing Means Money

Manny Pacquiao VS Floyd Mayweather – do you know what their one hour in the ring was worth? While Pacquiao, inspiration to many around the globe with his rags-to-riches story, earned $120m, …

Live Tweeting: 2015 UAE #GovtSummit

Listening to Kevin Kelly, founder of @WIRED talking about the future of Internet of Things. https://t.co/a4j77F6g7S #GovSummit

— Xische & Co. (@Xische) February 9, 2015

“Data about your customers is as valuable as your customers.”—Kevin …

Live Tweeting: 2015 UAE #GovtSummit

Listening to Kevin Kelly, founder of @WIRED talking about the future of Internet of Things. https://t.co/a4j77F6g7S #GovSummit

— Xische & Co. (@Xische) February 9, 2015

“Data about your customers is as valuable as your customers.”—Kevin …

Business in a City Named Dubai

Our CEO Danish Farhan was invited to share his experience running businesses in the Middle East by International Referral Conference in Dubai last month. The audience was bound to be sceptical, given it was almost …

Business in a City Named Dubai

Our CEO Danish Farhan was invited to share his experience running businesses in the Middle East by International Referral Conference in Dubai last month. The audience was bound to be sceptical, given it was almost …

Facebook Now Re-targets Me

So recently, I’ve been seeing a lot more relevant ads to me on my Facebook RHS column or on my news feed as ‘Page Like’ ads or sponsored stories. As a Facebook advertiser, this wouldn’t …

Facebook Now Re-targets Me

So recently, I’ve been seeing a lot more relevant ads to me on my Facebook RHS column or on my news feed as ‘Page Like’ ads or sponsored stories. As a Facebook advertiser, this wouldn’t …

The Many Faces of a Community Manager

Remember when Heath Ledger had to sit in a room for months to assume the role of The Joker for ‘The Dark Knight’? Of course you do. Well, being a community manager in the social …

The Many Faces of a Community Manager

Remember when Heath Ledger had to sit in a room for months to assume the role of The Joker for ‘The Dark Knight’? Of course you do. Well, being a community manager in the social …

5 Lessons at #FFWDDXB

1) Too many hashtags spoil the broth.

One hashtag per event can generate the ‘viral’ buzz. Yes, we said it: #VIRAL. The more the hashtag is used – the more likely it is to trend …

5 Lessons at #FFWDDXB

1) Too many hashtags spoil the broth.

One hashtag per event can generate the ‘viral’ buzz. Yes, we said it: #VIRAL. The more the hashtag is used – the more likely it is to trend …

Facebook Paper: Yay or Nay?

There’s been all this buzz about Facebook Paper, it’s almost like the new ‘EXTRA EXTRA, read all about it’ news source but it’s not only digital, it’s socially savvy too! If you have no idea …

Facebook Paper: Yay or Nay?

There’s been all this buzz about Facebook Paper, it’s almost like the new ‘EXTRA EXTRA, read all about it’ news source but it’s not only digital, it’s socially savvy too! If you have no idea …

Confessions of a Brand Dubai Storyteller

Confessions of a Brand Dubai Storyteller from Danish Farhan

We were asked by the Digital Tourism Think Tank from London to deliver a keynote at the first Yahoo! Digital Tourism Campus Dubai at MAKE Business …

Confessions of a Brand Dubai Storyteller

Confessions of a Brand Dubai Storyteller from Danish Farhan

We were asked by the Digital Tourism Think Tank from London to deliver a keynote at the first Yahoo! Digital Tourism Campus Dubai at MAKE Business …

Social Media circa 2014

It is no secret that brands have embraced social media. What was once the platform for college party planning is now the world’s go-to destination for photos, news and updates from brands ranging from apparel …

Social Media circa 2014

It is no secret that brands have embraced social media. What was once the platform for college party planning is now the world’s go-to destination for photos, news and updates from brands ranging from apparel …

Panel: To Tweet or Not to Tweet

UBIK, Alexander McNabb & Danish Farhan at the Pavilion panel talk.

When I first joined “social media,” Facebook was just over a year old. I was more excited about my .edu email address than my …

Panel: To Tweet or Not to Tweet

UBIK, Alexander McNabb & Danish Farhan at the Pavilion panel talk.

When I first joined “social media,” Facebook was just over a year old. I was more excited about my .edu email address than my …

The Inertia of Middle East Advertising

This post originally appeared as an opinion piece for dotmena in April 2013. Camel courtesy of The Dubai 50.

Our track record in the Middle East across any given sector points roughly in the same …

The Inertia of Middle East Advertising

This post originally appeared as an opinion piece for dotmena in April 2013. Camel courtesy of The Dubai 50.

Our track record in the Middle East across any given sector points roughly in the same …

#AnaDubai: Challenging the Meaning of Art

The City Is Your Canvas

This year, Dubai Culture & Art Authority and Dubai-based design boutique Xpoze approached us to be a part of their outdoor art initiative The City Is Your Canvas – commissioning …

#AnaDubai: Challenging the Meaning of Art

The City Is Your Canvas

This year, Dubai Culture & Art Authority and Dubai-based design boutique Xpoze approached us to be a part of their outdoor art initiative The City Is Your Canvas – commissioning …

PlayStation ME: Social Needn’t Be Only Virtual

For one of the region’s most exciting gaming expos GAMES12, PlayStation Middle East asked us to help raise the bar on how social media can fuel real engagement. As existing social media partners of PlayStation, …

PlayStation ME: Social Needn’t Be Only Virtual

For one of the region’s most exciting gaming expos GAMES12, PlayStation Middle East asked us to help raise the bar on how social media can fuel real engagement. As existing social media partners of PlayStation, …

Designing a simpler, smarter Sony VAIO for the Middle East

Xische was approached by Sony with a simple directive: Redesign their rather dated Sony VAIO website for a cool, tech-savvy generation. A generation that effortlessly navigates technology, and has no time for complications or delays.…

Designing a simpler, smarter Sony VAIO for the Middle East

Xische was approached by Sony with a simple directive: Redesign their rather dated Sony VAIO website for a cool, tech-savvy generation. A generation that effortlessly navigates technology, and has no time for complications or delays.…

Danish Farhan presents at The Internet Show 2012

Measuring Social Media ROI from Danish Farhan

Our CEO Danish was asked to present a keynote on how ROI is measured for social media. He jumped at the opportunity because he believes asking to measure …

Danish Farhan presents at The Internet Show 2012

Measuring Social Media ROI from Danish Farhan

Our CEO Danish was asked to present a keynote on how ROI is measured for social media. He jumped at the opportunity because he believes asking to measure …

Lexus UAE: First Facebook App Of Its Kind Builds Video From Your Timeline

As digital partners of Al Futtaim Group’s marketing agency GMASCO, we service Lexus UAE on most things digital since earlier this year. One of the ideas to help fuel fan growth and engagement on Lexus’ …

Lexus UAE: First Facebook App Of Its Kind Builds Video From Your Timeline

As digital partners of Al Futtaim Group’s marketing agency GMASCO, we service Lexus UAE on most things digital since earlier this year. One of the ideas to help fuel fan growth and engagement on Lexus’ …

Partnering with Acumen Fund’s Dubai Chapter

As with most parts of the world, the concept of ‘social entrepreneurship’ is grossly misunderstood to be a fancy alternative for a charity. A social venture, of course, is not all that different from a …

Partnering with Acumen Fund’s Dubai Chapter

As with most parts of the world, the concept of ‘social entrepreneurship’ is grossly misunderstood to be a fancy alternative for a charity. A social venture, of course, is not all that different from a …

Grosper.com kills the group-buying cliche in Dubai

Just because you are a group buying website does not necessarily mean you have to look ugly. Grosper.com is a group-buying website that doesn’t peddle spa vouchers, meal discounts or other little memorabilia. They’re about …

Grosper.com kills the group-buying cliche in Dubai

Just because you are a group buying website does not necessarily mean you have to look ugly. Grosper.com is a group-buying website that doesn’t peddle spa vouchers, meal discounts or other little memorabilia. They’re about …

Xische Leads With 3 Wins and 9 Nominations at Internet Awards 2011

(Update: We’re thrilled to have won 3 awards! Details indicated below and on the organizer’s website)

It’s always nice to see our clients shine in the glory of work we had a little something to …

Xische Leads With 3 Wins and 9 Nominations at Internet Awards 2011

(Update: We’re thrilled to have won 3 awards! Details indicated below and on the organizer’s website)

It’s always nice to see our clients shine in the glory of work we had a little something to …

Wanted Alive: Social Media Executive

Job Reference: XB110 / Location: Dubai / Experience: 2 years

Our social media squad (behind RAKBANK, City of Life & TEDxRamallah) is looking to add a motivated geek with a passion for blogging, tweeting, facebooking, …

Wanted Alive: Social Media Executive

Job Reference: XB110 / Location: Dubai / Experience: 2 years

Our social media squad (behind RAKBANK, City of Life & TEDxRamallah) is looking to add a motivated geek with a passion for blogging, tweeting, facebooking, …

TEDxRamallah – The Digital Story of Hope in a Social Media World

Xische and TEDxRamallah joined forces almost a year ago and itʼs been an extremely thrilling experience right from the start. TED, the event, is well-known for itʼs inspirational overtones and sense of purpose. TEDxRamallah inspired …

TEDxRamallah – The Digital Story of Hope in a Social Media World

Xische and TEDxRamallah joined forces almost a year ago and itʼs been an extremely thrilling experience right from the start. TED, the event, is well-known for itʼs inspirational overtones and sense of purpose. TEDxRamallah inspired …

Danish Farhan Talks Twitter Politics With Sultan Al Qassemi, Mishaal Al Gergawi

On Twitter 5th birthday, our chief Danish Farhan was invited to weigh in on Twitter and it’s growing relevance in business and politics. The segment also features one of Time’s 140 most influential Twitter users …

Danish Farhan Talks Twitter Politics With Sultan Al Qassemi, Mishaal Al Gergawi

On Twitter 5th birthday, our chief Danish Farhan was invited to weigh in on Twitter and it’s growing relevance in business and politics. The segment also features one of Time’s 140 most influential Twitter users …

Dubai International Financial Centre Digitally Rebranded

Working with one of the most interesting brands in the UAE — the Dubai International Financial Centre (DIFC) — was a spectacular challenge on many fronts. The Xische team was invited to pitch competitively for …

Dubai International Financial Centre Digitally Rebranded

Working with one of the most interesting brands in the UAE — the Dubai International Financial Centre (DIFC) — was a spectacular challenge on many fronts. The Xische team was invited to pitch competitively for …

A Brand Invented By Kids, Locked Down By The Crowds

This morning, Xische attempted something completely untried in the design thinking process. Here’s how the story goes: Our friends at Alchemy Films ran a project last week with the students of GEMS World Academy in …

A Brand Invented By Kids, Locked Down By The Crowds

This morning, Xische attempted something completely untried in the design thinking process. Here’s how the story goes: Our friends at Alchemy Films ran a project last week with the students of GEMS World Academy in …

How To Demolish Your Brand: Benihana And The Art of Suing Bloggers

The Incident

Just in case you haven’t already heard, bloggers in Arabia unite today to show solidarity to a fellow blogger — Mark Makhoul — and his plight in an epic turn of events in …

How To Demolish Your Brand: Benihana And The Art of Suing Bloggers

The Incident

Just in case you haven’t already heard, bloggers in Arabia unite today to show solidarity to a fellow blogger — Mark Makhoul — and his plight in an epic turn of events in …

XBENCH: Crowdsourced Art For Benches In Dubai

We were invited by one of Dubai’s eclectic boutiques called S*uce to participate in a cool thought-provoking initiative to push for more benches in Dubai. We took the opportunity to involve the crowd to be …

XBENCH: Crowdsourced Art For Benches In Dubai

We were invited by one of Dubai’s eclectic boutiques called S*uce to participate in a cool thought-provoking initiative to push for more benches in Dubai. We took the opportunity to involve the crowd to be …

Unlocking the Qatar 2022 FIFA World Cup Bid

On August 5, 2010 we announced our win of the Qatar 2022 World Cup Bid digital account. Two hours ago, we were gobsmacked to realise that our little bit had a role to play in …

Unlocking the Qatar 2022 FIFA World Cup Bid

On August 5, 2010 we announced our win of the Qatar 2022 World Cup Bid digital account. Two hours ago, we were gobsmacked to realise that our little bit had a role to play in …

Augmented Reality in the Middle East with Jotun

November is turning out to be a spectacularly techie month for us!  After the wildly viral barcode invitations we produced for TEDxDubai this year, we’re excited to follow it up with an Augmented Reality experience …

Augmented Reality in the Middle East with Jotun

November is turning out to be a spectacularly techie month for us!  After the wildly viral barcode invitations we produced for TEDxDubai this year, we’re excited to follow it up with an Augmented Reality experience …

Why I Will Not Switch To Facebook Mail

Two days from now, Facebook is speculated to release its new product – an Email service. A user-base of well over 500 million people is strong reason to believe that Facebook Mail will have a …

Why I Will Not Switch To Facebook Mail

Two days from now, Facebook is speculated to release its new product – an Email service. A user-base of well over 500 million people is strong reason to believe that Facebook Mail will have a …

TEDxDubai Now Rebooted

We are incredibly excited to be able to announce our collaboration with the definitive event of the year — TEDxDubai 2010. Those of you who attended the first-ever edition last year know exactly what we’re …

TEDxDubai Now Rebooted

We are incredibly excited to be able to announce our collaboration with the definitive event of the year — TEDxDubai 2010. Those of you who attended the first-ever edition last year know exactly what we’re …

Xische at The Luxury Forum

Update on November 3, 2010 – Danish speaking at the conference.

Our chief Danish Farhan will be speaking at The Luxury Forum in Dubai this afternoon. As a take-home kit, he wants to share a …

Xische at The Luxury Forum

Update on November 3, 2010 – Danish speaking at the conference.

Our chief Danish Farhan will be speaking at The Luxury Forum in Dubai this afternoon. As a take-home kit, he wants to share a …

Keynote: Of Banks and Movies in the UAE

Some of you might have attended our CEO Danish Farhan’s keynote yesterday at Social Media World as part of The Internet Show in Abu Dhabi. Danish wanted to share his slides, so here they are. …

Keynote: Of Banks and Movies in the UAE

Some of you might have attended our CEO Danish Farhan’s keynote yesterday at Social Media World as part of The Internet Show in Abu Dhabi. Danish wanted to share his slides, so here they are. …

Joi Ito and The Convergence of Food and Licensing

Creative Commons (or the iconic little ‘CC’ logo) has found growing relevance in a world homogenized by its counterpart — the archaic © logo. Last week, Creative Commons initiated an interesting get-together called the CCItfars …

Joi Ito and The Convergence of Food and Licensing

Creative Commons (or the iconic little ‘CC’ logo) has found growing relevance in a world homogenized by its counterpart — the archaic © logo. Last week, Creative Commons initiated an interesting get-together called the CCItfars …

The Digital Arena for Qatar 2022 World Cup Bid

After some deliberation, we’re delighted to have won the account for Qatar’s FIFA 2022 World Cup Bid! The team has a stellar vision in mind, and know exactly what they’re looking for impress the Bid …

The Digital Arena for Qatar 2022 World Cup Bid

After some deliberation, we’re delighted to have won the account for Qatar’s FIFA 2022 World Cup Bid! The team has a stellar vision in mind, and know exactly what they’re looking for impress the Bid …

Art Dubai: Weapons of Mass Attraction Talk

Art Dubai is the definitive art fair of the Middle East, bringing collectors, artists and art professionals from across the Middle East and South Asia to our bustling city. We’re big fans and routinely take …

Art Dubai: Weapons of Mass Attraction Talk

Art Dubai is the definitive art fair of the Middle East, bringing collectors, artists and art professionals from across the Middle East and South Asia to our bustling city. We’re big fans and routinely take …

City of Life: How Dubai’s First Film Made It Viral

Over the last year, we’ve had the ‘confidential’ pleasure of working with Emirati director and friend Ali F Mostafa together with Filmworks on Dubai’s first ever full-length feature film – City of Life.  We conceived …

City of Life: How Dubai’s First Film Made It Viral

Over the last year, we’ve had the ‘confidential’ pleasure of working with Emirati director and friend Ali F Mostafa together with Filmworks on Dubai’s first ever full-length feature film – City of Life.  We conceived …