Consulting

The Cognitive Future of Cities

Imagine a future where you no longer have to think about how to respond to an email, research a new market, analyse an annual report, recommend a strategy for the next quarter, or plan the…

The Cognitive Future of Cities

Imagine a future where you no longer have to think about how to respond to an email, research a new market, analyse an annual report, recommend a strategy for the next quarter, or plan the…

How Branding Lost Hillary the Election

As an American, I have a lot of thoughts about what has happened in the past 24 hours. As a brand strategy professional, I have a lot of thoughts about what has happened over the …

How Branding Lost Hillary the Election

As an American, I have a lot of thoughts about what has happened in the past 24 hours. As a brand strategy professional, I have a lot of thoughts about what has happened over the …

The Method Actor Approach to Design

I spotted that expression in a recent interview with branding luminary Michael Beirut of Pentagram. Despite being a practitioner of this rather compulsive form of design thinking for as long as I can recall, I …

The Method Actor Approach to Design

I spotted that expression in a recent interview with branding luminary Michael Beirut of Pentagram. Despite being a practitioner of this rather compulsive form of design thinking for as long as I can recall, I …

Why Jazz is like Hybrid Thinking

When a jazz musician is coming up he divides his free time between two pursuits: memorizing the heads of the standards and transcribing and committing famous solos to memory.

In a genre that celebrates the …

Why Jazz is like Hybrid Thinking

When a jazz musician is coming up he divides his free time between two pursuits: memorizing the heads of the standards and transcribing and committing famous solos to memory.

In a genre that celebrates the …

The Problem of the Pine Trees

How many pine trees are in a forest?

Sophomore year of High School, early fall.

My best friends and I are bundled in jackets and hoodies, tramping through the woods behind the school. It is …

The Problem of the Pine Trees

How many pine trees are in a forest?

Sophomore year of High School, early fall.

My best friends and I are bundled in jackets and hoodies, tramping through the woods behind the school. It is …

Google is dead. Long live Google.

This morning, we all met Alphabet.

“What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google.” Larry Page

Image Credit: Daily Infographics

For many years, Google has …

Google is dead. Long live Google.

This morning, we all met Alphabet.

“What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google.” Larry Page

Image Credit: Daily Infographics

For many years, Google has …

Confessions of a Brand Dubai Storyteller

Confessions of a Brand Dubai Storyteller from Danish Farhan

We were asked by the Digital Tourism Think Tank from London to deliver a keynote at the first Yahoo! Digital Tourism Campus Dubai at MAKE Business …

Confessions of a Brand Dubai Storyteller

Confessions of a Brand Dubai Storyteller from Danish Farhan

We were asked by the Digital Tourism Think Tank from London to deliver a keynote at the first Yahoo! Digital Tourism Campus Dubai at MAKE Business …

PlayStation ME: Social Needn’t Be Only Virtual

For one of the region’s most exciting gaming expos GAMES12, PlayStation Middle East asked us to help raise the bar on how social media can fuel real engagement. As existing social media partners of PlayStation, …

PlayStation ME: Social Needn’t Be Only Virtual

For one of the region’s most exciting gaming expos GAMES12, PlayStation Middle East asked us to help raise the bar on how social media can fuel real engagement. As existing social media partners of PlayStation, …

Designing a simpler, smarter Sony VAIO for the Middle East

Xische was approached by Sony with a simple directive: Redesign their rather dated Sony VAIO website for a cool, tech-savvy generation. A generation that effortlessly navigates technology, and has no time for complications or delays.…

Designing a simpler, smarter Sony VAIO for the Middle East

Xische was approached by Sony with a simple directive: Redesign their rather dated Sony VAIO website for a cool, tech-savvy generation. A generation that effortlessly navigates technology, and has no time for complications or delays.…

Lexus UAE: First Facebook App Of Its Kind Builds Video From Your Timeline

As digital partners of Al Futtaim Group’s marketing agency GMASCO, we service Lexus UAE on most things digital since earlier this year. One of the ideas to help fuel fan growth and engagement on Lexus’ …

Lexus UAE: First Facebook App Of Its Kind Builds Video From Your Timeline

As digital partners of Al Futtaim Group’s marketing agency GMASCO, we service Lexus UAE on most things digital since earlier this year. One of the ideas to help fuel fan growth and engagement on Lexus’ …

Partnering with Acumen Fund’s Dubai Chapter

As with most parts of the world, the concept of ‘social entrepreneurship’ is grossly misunderstood to be a fancy alternative for a charity. A social venture, of course, is not all that different from a …

Partnering with Acumen Fund’s Dubai Chapter

As with most parts of the world, the concept of ‘social entrepreneurship’ is grossly misunderstood to be a fancy alternative for a charity. A social venture, of course, is not all that different from a …

Grosper.com kills the group-buying cliche in Dubai

Just because you are a group buying website does not necessarily mean you have to look ugly. Grosper.com is a group-buying website that doesn’t peddle spa vouchers, meal discounts or other little memorabilia. They’re about …

Grosper.com kills the group-buying cliche in Dubai

Just because you are a group buying website does not necessarily mean you have to look ugly. Grosper.com is a group-buying website that doesn’t peddle spa vouchers, meal discounts or other little memorabilia. They’re about …

Dubai International Financial Centre Digitally Rebranded

Working with one of the most interesting brands in the UAE — the Dubai International Financial Centre (DIFC) — was a spectacular challenge on many fronts. The Xische team was invited to pitch competitively for …

Dubai International Financial Centre Digitally Rebranded

Working with one of the most interesting brands in the UAE — the Dubai International Financial Centre (DIFC) — was a spectacular challenge on many fronts. The Xische team was invited to pitch competitively for …

Unlocking the Qatar 2022 FIFA World Cup Bid

On August 5, 2010 we announced our win of the Qatar 2022 World Cup Bid digital account. Two hours ago, we were gobsmacked to realise that our little bit had a role to play in …

Unlocking the Qatar 2022 FIFA World Cup Bid

On August 5, 2010 we announced our win of the Qatar 2022 World Cup Bid digital account. Two hours ago, we were gobsmacked to realise that our little bit had a role to play in …

Augmented Reality in the Middle East with Jotun

November is turning out to be a spectacularly techie month for us!  After the wildly viral barcode invitations we produced for TEDxDubai this year, we’re excited to follow it up with an Augmented Reality experience …

Augmented Reality in the Middle East with Jotun

November is turning out to be a spectacularly techie month for us!  After the wildly viral barcode invitations we produced for TEDxDubai this year, we’re excited to follow it up with an Augmented Reality experience …

TEDxDubai Now Rebooted

We are incredibly excited to be able to announce our collaboration with the definitive event of the year — TEDxDubai 2010. Those of you who attended the first-ever edition last year know exactly what we’re …

TEDxDubai Now Rebooted

We are incredibly excited to be able to announce our collaboration with the definitive event of the year — TEDxDubai 2010. Those of you who attended the first-ever edition last year know exactly what we’re …

The Digital Arena for Qatar 2022 World Cup Bid

After some deliberation, we’re delighted to have won the account for Qatar’s FIFA 2022 World Cup Bid! The team has a stellar vision in mind, and know exactly what they’re looking for impress the Bid …

The Digital Arena for Qatar 2022 World Cup Bid

After some deliberation, we’re delighted to have won the account for Qatar’s FIFA 2022 World Cup Bid! The team has a stellar vision in mind, and know exactly what they’re looking for impress the Bid …