Design

How Branding Lost Hillary the Election

As an American, I have a lot of thoughts about what has happened in the past 24 hours. As a brand strategy professional, I have a lot of thoughts about what has happened over the …

How Branding Lost Hillary the Election

As an American, I have a lot of thoughts about what has happened in the past 24 hours. As a brand strategy professional, I have a lot of thoughts about what has happened over the …

The GCC is a Tourism Juggernaut

When Nick Hall of the Digital Tourism Think Tank in Brussels invited me to join a workshop on helping European tourism boards and hospitality chains better understand the Middle East market, I didn’t hesitate to …

The GCC is a Tourism Juggernaut

When Nick Hall of the Digital Tourism Think Tank in Brussels invited me to join a workshop on helping European tourism boards and hospitality chains better understand the Middle East market, I didn’t hesitate to …

Facebook Paper: Yay or Nay?

There’s been all this buzz about Facebook Paper, it’s almost like the new ‘EXTRA EXTRA, read all about it’ news source but it’s not only digital, it’s socially savvy too! If you have no idea …

Facebook Paper: Yay or Nay?

There’s been all this buzz about Facebook Paper, it’s almost like the new ‘EXTRA EXTRA, read all about it’ news source but it’s not only digital, it’s socially savvy too! If you have no idea …

Confessions of a Brand Dubai Storyteller

Confessions of a Brand Dubai Storyteller from Danish Farhan

We were asked by the Digital Tourism Think Tank from London to deliver a keynote at the first Yahoo! Digital Tourism Campus Dubai at MAKE Business …

Confessions of a Brand Dubai Storyteller

Confessions of a Brand Dubai Storyteller from Danish Farhan

We were asked by the Digital Tourism Think Tank from London to deliver a keynote at the first Yahoo! Digital Tourism Campus Dubai at MAKE Business …

#AnaDubai: Challenging the Meaning of Art

The City Is Your Canvas

This year, Dubai Culture & Art Authority and Dubai-based design boutique Xpoze approached us to be a part of their outdoor art initiative The City Is Your Canvas – commissioning …

#AnaDubai: Challenging the Meaning of Art

The City Is Your Canvas

This year, Dubai Culture & Art Authority and Dubai-based design boutique Xpoze approached us to be a part of their outdoor art initiative The City Is Your Canvas – commissioning …

Designing a simpler, smarter Sony VAIO for the Middle East

Xische was approached by Sony with a simple directive: Redesign their rather dated Sony VAIO website for a cool, tech-savvy generation. A generation that effortlessly navigates technology, and has no time for complications or delays.…

Designing a simpler, smarter Sony VAIO for the Middle East

Xische was approached by Sony with a simple directive: Redesign their rather dated Sony VAIO website for a cool, tech-savvy generation. A generation that effortlessly navigates technology, and has no time for complications or delays.…

Grosper.com kills the group-buying cliche in Dubai

Just because you are a group buying website does not necessarily mean you have to look ugly. Grosper.com is a group-buying website that doesn’t peddle spa vouchers, meal discounts or other little memorabilia. They’re about …

Grosper.com kills the group-buying cliche in Dubai

Just because you are a group buying website does not necessarily mean you have to look ugly. Grosper.com is a group-buying website that doesn’t peddle spa vouchers, meal discounts or other little memorabilia. They’re about …

TEDxRamallah – The Digital Story of Hope in a Social Media World

Xische and TEDxRamallah joined forces almost a year ago and itʼs been an extremely thrilling experience right from the start. TED, the event, is well-known for itʼs inspirational overtones and sense of purpose. TEDxRamallah inspired …

TEDxRamallah – The Digital Story of Hope in a Social Media World

Xische and TEDxRamallah joined forces almost a year ago and itʼs been an extremely thrilling experience right from the start. TED, the event, is well-known for itʼs inspirational overtones and sense of purpose. TEDxRamallah inspired …

Dubai International Financial Centre Digitally Rebranded

Working with one of the most interesting brands in the UAE — the Dubai International Financial Centre (DIFC) — was a spectacular challenge on many fronts. The Xische team was invited to pitch competitively for …

Dubai International Financial Centre Digitally Rebranded

Working with one of the most interesting brands in the UAE — the Dubai International Financial Centre (DIFC) — was a spectacular challenge on many fronts. The Xische team was invited to pitch competitively for …

A Brand Invented By Kids, Locked Down By The Crowds

This morning, Xische attempted something completely untried in the design thinking process. Here’s how the story goes: Our friends at Alchemy Films ran a project last week with the students of GEMS World Academy in …

A Brand Invented By Kids, Locked Down By The Crowds

This morning, Xische attempted something completely untried in the design thinking process. Here’s how the story goes: Our friends at Alchemy Films ran a project last week with the students of GEMS World Academy in …

Unlocking the Qatar 2022 FIFA World Cup Bid

On August 5, 2010 we announced our win of the Qatar 2022 World Cup Bid digital account. Two hours ago, we were gobsmacked to realise that our little bit had a role to play in …

Unlocking the Qatar 2022 FIFA World Cup Bid

On August 5, 2010 we announced our win of the Qatar 2022 World Cup Bid digital account. Two hours ago, we were gobsmacked to realise that our little bit had a role to play in …

TEDxDubai Now Rebooted

We are incredibly excited to be able to announce our collaboration with the definitive event of the year — TEDxDubai 2010. Those of you who attended the first-ever edition last year know exactly what we’re …

TEDxDubai Now Rebooted

We are incredibly excited to be able to announce our collaboration with the definitive event of the year — TEDxDubai 2010. Those of you who attended the first-ever edition last year know exactly what we’re …

Joi Ito and The Convergence of Food and Licensing

Creative Commons (or the iconic little ‘CC’ logo) has found growing relevance in a world homogenized by its counterpart — the archaic © logo. Last week, Creative Commons initiated an interesting get-together called the CCItfars …

Joi Ito and The Convergence of Food and Licensing

Creative Commons (or the iconic little ‘CC’ logo) has found growing relevance in a world homogenized by its counterpart — the archaic © logo. Last week, Creative Commons initiated an interesting get-together called the CCItfars …