Social Media

#MayPac: Boxing in the Social Media Age

Boxing Means Money

Manny Pacquiao VS Floyd Mayweather – do you know what their one hour in the ring was worth? While Pacquiao, inspiration to many around the globe with his rags-to-riches story, earned $120m, …

#MayPac: Boxing in the Social Media Age

Boxing Means Money

Manny Pacquiao VS Floyd Mayweather – do you know what their one hour in the ring was worth? While Pacquiao, inspiration to many around the globe with his rags-to-riches story, earned $120m, …

Facebook Now Re-targets Me

So recently, I’ve been seeing a lot more relevant ads to me on my Facebook RHS column or on my news feed as ‘Page Like’ ads or sponsored stories. As a Facebook advertiser, this wouldn’t …

Facebook Now Re-targets Me

So recently, I’ve been seeing a lot more relevant ads to me on my Facebook RHS column or on my news feed as ‘Page Like’ ads or sponsored stories. As a Facebook advertiser, this wouldn’t …

The Many Faces of a Community Manager

Remember when Heath Ledger had to sit in a room for months to assume the role of The Joker for ‘The Dark Knight’? Of course you do. Well, being a community manager in the social …

The Many Faces of a Community Manager

Remember when Heath Ledger had to sit in a room for months to assume the role of The Joker for ‘The Dark Knight’? Of course you do. Well, being a community manager in the social …

5 Lessons at #FFWDDXB

1) Too many hashtags spoil the broth.

One hashtag per event can generate the ‘viral’ buzz. Yes, we said it: #VIRAL. The more the hashtag is used – the more likely it is to trend …

5 Lessons at #FFWDDXB

1) Too many hashtags spoil the broth.

One hashtag per event can generate the ‘viral’ buzz. Yes, we said it: #VIRAL. The more the hashtag is used – the more likely it is to trend …

Facebook Paper: Yay or Nay?

There’s been all this buzz about Facebook Paper, it’s almost like the new ‘EXTRA EXTRA, read all about it’ news source but it’s not only digital, it’s socially savvy too! If you have no idea …

Facebook Paper: Yay or Nay?

There’s been all this buzz about Facebook Paper, it’s almost like the new ‘EXTRA EXTRA, read all about it’ news source but it’s not only digital, it’s socially savvy too! If you have no idea …

Confessions of a Brand Dubai Storyteller

Confessions of a Brand Dubai Storyteller from Danish Farhan

We were asked by the Digital Tourism Think Tank from London to deliver a keynote at the first Yahoo! Digital Tourism Campus Dubai at MAKE Business …

Confessions of a Brand Dubai Storyteller

Confessions of a Brand Dubai Storyteller from Danish Farhan

We were asked by the Digital Tourism Think Tank from London to deliver a keynote at the first Yahoo! Digital Tourism Campus Dubai at MAKE Business …

Social Media circa 2014

It is no secret that brands have embraced social media. What was once the platform for college party planning is now the world’s go-to destination for photos, news and updates from brands ranging from apparel …

Social Media circa 2014

It is no secret that brands have embraced social media. What was once the platform for college party planning is now the world’s go-to destination for photos, news and updates from brands ranging from apparel …

Panel: To Tweet or Not to Tweet

UBIK, Alexander McNabb & Danish Farhan at the Pavilion panel talk.

When I first joined “social media,” Facebook was just over a year old. I was more excited about my .edu email address than my …

Panel: To Tweet or Not to Tweet

UBIK, Alexander McNabb & Danish Farhan at the Pavilion panel talk.

When I first joined “social media,” Facebook was just over a year old. I was more excited about my .edu email address than my …

The Inertia of Middle East Advertising

This post originally appeared as an opinion piece for dotmena in April 2013. Camel courtesy of The Dubai 50.

Our track record in the Middle East across any given sector points roughly in the same …

The Inertia of Middle East Advertising

This post originally appeared as an opinion piece for dotmena in April 2013. Camel courtesy of The Dubai 50.

Our track record in the Middle East across any given sector points roughly in the same …

#AnaDubai: Challenging the Meaning of Art

The City Is Your Canvas

This year, Dubai Culture & Art Authority and Dubai-based design boutique Xpoze approached us to be a part of their outdoor art initiative The City Is Your Canvas – commissioning …

#AnaDubai: Challenging the Meaning of Art

The City Is Your Canvas

This year, Dubai Culture & Art Authority and Dubai-based design boutique Xpoze approached us to be a part of their outdoor art initiative The City Is Your Canvas – commissioning …

PlayStation ME: Social Needn’t Be Only Virtual

For one of the region’s most exciting gaming expos GAMES12, PlayStation Middle East asked us to help raise the bar on how social media can fuel real engagement. As existing social media partners of PlayStation, …

PlayStation ME: Social Needn’t Be Only Virtual

For one of the region’s most exciting gaming expos GAMES12, PlayStation Middle East asked us to help raise the bar on how social media can fuel real engagement. As existing social media partners of PlayStation, …

Danish Farhan presents at The Internet Show 2012

Measuring Social Media ROI from Danish Farhan

Our CEO Danish was asked to present a keynote on how ROI is measured for social media. He jumped at the opportunity because he believes asking to measure …

Danish Farhan presents at The Internet Show 2012

Measuring Social Media ROI from Danish Farhan

Our CEO Danish was asked to present a keynote on how ROI is measured for social media. He jumped at the opportunity because he believes asking to measure …

Lexus UAE: First Facebook App Of Its Kind Builds Video From Your Timeline

As digital partners of Al Futtaim Group’s marketing agency GMASCO, we service Lexus UAE on most things digital since earlier this year. One of the ideas to help fuel fan growth and engagement on Lexus’ …

Lexus UAE: First Facebook App Of Its Kind Builds Video From Your Timeline

As digital partners of Al Futtaim Group’s marketing agency GMASCO, we service Lexus UAE on most things digital since earlier this year. One of the ideas to help fuel fan growth and engagement on Lexus’ …

Grosper.com kills the group-buying cliche in Dubai

Just because you are a group buying website does not necessarily mean you have to look ugly. Grosper.com is a group-buying website that doesn’t peddle spa vouchers, meal discounts or other little memorabilia. They’re about …

Grosper.com kills the group-buying cliche in Dubai

Just because you are a group buying website does not necessarily mean you have to look ugly. Grosper.com is a group-buying website that doesn’t peddle spa vouchers, meal discounts or other little memorabilia. They’re about …

Wanted Alive: Social Media Executive

Job Reference: XB110 / Location: Dubai / Experience: 2 years

Our social media squad (behind RAKBANK, City of Life & TEDxRamallah) is looking to add a motivated geek with a passion for blogging, tweeting, facebooking, …

Wanted Alive: Social Media Executive

Job Reference: XB110 / Location: Dubai / Experience: 2 years

Our social media squad (behind RAKBANK, City of Life & TEDxRamallah) is looking to add a motivated geek with a passion for blogging, tweeting, facebooking, …

TEDxRamallah – The Digital Story of Hope in a Social Media World

Xische and TEDxRamallah joined forces almost a year ago and itʼs been an extremely thrilling experience right from the start. TED, the event, is well-known for itʼs inspirational overtones and sense of purpose. TEDxRamallah inspired …

TEDxRamallah – The Digital Story of Hope in a Social Media World

Xische and TEDxRamallah joined forces almost a year ago and itʼs been an extremely thrilling experience right from the start. TED, the event, is well-known for itʼs inspirational overtones and sense of purpose. TEDxRamallah inspired …

Danish Farhan Talks Twitter Politics With Sultan Al Qassemi, Mishaal Al Gergawi

On Twitter 5th birthday, our chief Danish Farhan was invited to weigh in on Twitter and it’s growing relevance in business and politics. The segment also features one of Time’s 140 most influential Twitter users …

Danish Farhan Talks Twitter Politics With Sultan Al Qassemi, Mishaal Al Gergawi

On Twitter 5th birthday, our chief Danish Farhan was invited to weigh in on Twitter and it’s growing relevance in business and politics. The segment also features one of Time’s 140 most influential Twitter users …

Dubai International Financial Centre Digitally Rebranded

Working with one of the most interesting brands in the UAE — the Dubai International Financial Centre (DIFC) — was a spectacular challenge on many fronts. The Xische team was invited to pitch competitively for …

Dubai International Financial Centre Digitally Rebranded

Working with one of the most interesting brands in the UAE — the Dubai International Financial Centre (DIFC) — was a spectacular challenge on many fronts. The Xische team was invited to pitch competitively for …

How To Demolish Your Brand: Benihana And The Art of Suing Bloggers

The Incident

Just in case you haven’t already heard, bloggers in Arabia unite today to show solidarity to a fellow blogger — Mark Makhoul — and his plight in an epic turn of events in …

How To Demolish Your Brand: Benihana And The Art of Suing Bloggers

The Incident

Just in case you haven’t already heard, bloggers in Arabia unite today to show solidarity to a fellow blogger — Mark Makhoul — and his plight in an epic turn of events in …

XBENCH: Crowdsourced Art For Benches In Dubai

We were invited by one of Dubai’s eclectic boutiques called S*uce to participate in a cool thought-provoking initiative to push for more benches in Dubai. We took the opportunity to involve the crowd to be …

XBENCH: Crowdsourced Art For Benches In Dubai

We were invited by one of Dubai’s eclectic boutiques called S*uce to participate in a cool thought-provoking initiative to push for more benches in Dubai. We took the opportunity to involve the crowd to be …

Why I Will Not Switch To Facebook Mail

Two days from now, Facebook is speculated to release its new product – an Email service. A user-base of well over 500 million people is strong reason to believe that Facebook Mail will have a …

Why I Will Not Switch To Facebook Mail

Two days from now, Facebook is speculated to release its new product – an Email service. A user-base of well over 500 million people is strong reason to believe that Facebook Mail will have a …

Xische at The Luxury Forum

Update on November 3, 2010 – Danish speaking at the conference.

Our chief Danish Farhan will be speaking at The Luxury Forum in Dubai this afternoon. As a take-home kit, he wants to share a …

Xische at The Luxury Forum

Update on November 3, 2010 – Danish speaking at the conference.

Our chief Danish Farhan will be speaking at The Luxury Forum in Dubai this afternoon. As a take-home kit, he wants to share a …

Keynote: Of Banks and Movies in the UAE

Some of you might have attended our CEO Danish Farhan’s keynote yesterday at Social Media World as part of The Internet Show in Abu Dhabi. Danish wanted to share his slides, so here they are. …

Keynote: Of Banks and Movies in the UAE

Some of you might have attended our CEO Danish Farhan’s keynote yesterday at Social Media World as part of The Internet Show in Abu Dhabi. Danish wanted to share his slides, so here they are. …

The Digital Arena for Qatar 2022 World Cup Bid

After some deliberation, we’re delighted to have won the account for Qatar’s FIFA 2022 World Cup Bid! The team has a stellar vision in mind, and know exactly what they’re looking for impress the Bid …

The Digital Arena for Qatar 2022 World Cup Bid

After some deliberation, we’re delighted to have won the account for Qatar’s FIFA 2022 World Cup Bid! The team has a stellar vision in mind, and know exactly what they’re looking for impress the Bid …

Art Dubai: Weapons of Mass Attraction Talk

Art Dubai is the definitive art fair of the Middle East, bringing collectors, artists and art professionals from across the Middle East and South Asia to our bustling city. We’re big fans and routinely take …

Art Dubai: Weapons of Mass Attraction Talk

Art Dubai is the definitive art fair of the Middle East, bringing collectors, artists and art professionals from across the Middle East and South Asia to our bustling city. We’re big fans and routinely take …

City of Life: How Dubai’s First Film Made It Viral

Over the last year, we’ve had the ‘confidential’ pleasure of working with Emirati director and friend Ali F Mostafa together with Filmworks on Dubai’s first ever full-length feature film – City of Life.  We conceived …

City of Life: How Dubai’s First Film Made It Viral

Over the last year, we’ve had the ‘confidential’ pleasure of working with Emirati director and friend Ali F Mostafa together with Filmworks on Dubai’s first ever full-length feature film – City of Life.  We conceived …