City of Life: How Dubai’s First Film Made It Viral
30 Jan
Over the last year, we’ve had the ‘confidential’ pleasure of working with Emirati director and friend Ali F Mostafa together with Filmworks on Dubai’s first ever full-length feature film – City of Life. We conceived the brand, designed the marketing collateral and built the official film website. But one knows a website can’t possibly be the end of the road in today’s connected day and age. Conducting dialog with fans and supporters is fundamental to any measure of success! Our ‘Demand It’ microsite did just that; connecting fans directly with distributors. (more…)
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