The Blog from Xische & Co.

Just because you are a group buying website does not necessarily mean you have to look ugly. Grosper.com is a group-buying website that doesn’t peddle spa vouchers, meal discounts or other little memorabilia. They’re about deals that actually matter, and by that we mean cars, real-estate and travel.

We’ve been working diligently to help reflect the massive evolution of the business since the idea was originally invented by the two founders (they’re twins too!).  Yesterday, we unveiled it’s newly re-imagined brand identity to reflect it re-imagine business vision. Yup, you can hold Xische responsible for it. To add to the stakes (and fun!) our parent company Xische Holdings has invested in the business together with the supercool founders of Grosper.com too.

Although the website is still under wraps the unveiling of the new identity got Facebook and Twitter buzzing. The ‘launching soon’ page got a facelift followed by an appreciative applaud (See Twitter conversations hashtagged #reGrosper and Facebook here)

We believe in brand impact via the little things that matter: colors, shapes, typefaces, language and personality. Stay tuned as we unveil what we hope will be the most well-designed, clean and innovative user-journey in an otherwise cluttered marketplace filled with deals.

This morning, Xische attempted something completely untried in the design thinking process. Here’s how the story goes: Our friends at Alchemy Films ran a project last week with the students of GEMS World Academy in Dubai, teaching them film-making with Flip cameras. The project was to showcase each of their lives through short features. These videos would then be shown to children from underdeveloped areas in Bangladesh as part of another initiative. The project needed a brand name, identity and a website. We decided to experiment and challenge the way typical branding gets done. (more…)

We are super excited to launch a completely re-imagined internship initiative here at Xische. Through the course of 2010, Xische Studios (as formerly known) has transformed into a hybrid consulting boutique now called Xische & Co. As it turns out, we do a lot more than design — we combine business consulting with design thinking and occasionally sprinkle technology where it can drive innovation (such as social media). We are a think-tank that helps solve key government and business challenges. The hybrid nature of our business makes us discipline-agnostic; we do not care about the platform or medium to work on. What’s important is rethinking the challenges, and solving them in innovative ways.

What does this mean to the internship program? (more…)