Tag Archives: case study

How To Demolish Your Brand: Benihana And The Art of Suing Bloggers

14 Feb

Copyright Benihana Steakhouse

Just in case you haven’t already heard, bloggers in Arabia unite today to show solidarity to a fellow blogger — Mark Makhoul — and his plight in an epic turn of events in response to a not-so-flattering review of his experience at Kuwait’s newly opened Benihana restaurants. The franchise holder of the restaurant posted a delusional response and promptly issued a lawsuit against Mark and deleted all comments shortly after coming under fire by bystanders. (more…)

Xische at the Social Media World ME Conference

21 Sep

Social Media World ME

Social Media World MENA brings together the region’s leading consumer brands, social networks, and their partners. As consumers open up to new channels, brands across the region are under pressure to develop a social strategy that works and delivers ROI.

Our CEO, Danish Farhan will be delivering a keynote address at the conference tomorrow, titled Of Banks and Movies: Social Media in the UAE. He’s let slip to us that the talk will feature two prominent social media stories that Xische has been a part of: RAKBANK and City of Life. If you’re around, make sure not to miss it!

Update: Some Twitter mentions from the conference (more…)