The Blog from Xische & Co.

Social Media World MENA brings together the region’s leading consumer brands, social networks, and their partners. As consumers open up to new channels, brands across the region are under pressure to develop a social strategy that works and delivers ROI.

Our CEO, Danish Farhan will be delivering a keynote address at the conference tomorrow, titled Of Banks and Movies: Social Media in the UAE. He’s let slip to us that the talk will feature two prominent social media stories that Xische has been a part of: RAKBANK and City of Life. If you’re around, make sure not to miss it!

Update: Some Twitter mentions from the conference (more…)

The interview below was originally published on PSFK.com

Not many individuals in the Middle East can speak with as much authority as Dubai’s Danish Farhan, CEO of Xische. Having lived in Dubai for well over 20 years, and having a client roster that boasts the region’s leading brands, he offers insight into the future of media in the Middle East and the growing role of technology in the region. (more…)

Last night, our CEO and founder Danish Farhan appeared on “Inside Business Report” talking about why there can be no experts on social media — given how recent the phenomenon is, rules are still being written every day, with each like, share, post, tweet and status update.

Over the last year, we’ve had the ‘confidential’ pleasure of working with Emirati director and friend Ali F Mostafa together with Filmworks on Dubai’s first ever full-length feature film – City of Life.  We conceived the brand, designed the marketing collateral and built the official film website. But one knows a website can’t possibly be the end of the road in today’s connected day and age. Conducting dialog with fans and supporters is fundamental to any measure of success!  Our ‘Demand It’ microsite did just that; connecting fans directly with distributors. (more…)