The Blog from Xische & Co.

Just because you are a group buying website does not necessarily mean you have to look ugly. Grosper.com is a group-buying website that doesn’t peddle spa vouchers, meal discounts or other little memorabilia. They’re about deals that actually matter, and by that we mean cars, real-estate and travel.

We’ve been working diligently to help reflect the massive evolution of the business since the idea was originally invented by the two founders (they’re twins too!).  Yesterday, we unveiled it’s newly re-imagined brand identity to reflect it re-imagine business vision. Yup, you can hold Xische responsible for it. To add to the stakes (and fun!) our parent company Xische Holdings has invested in the business together with the supercool founders of Grosper.com too.

Although the website is still under wraps the unveiling of the new identity got Facebook and Twitter buzzing. The ‘launching soon’ page got a facelift followed by an appreciative applaud (See Twitter conversations hashtagged #reGrosper and Facebook here)

We believe in brand impact via the little things that matter: colors, shapes, typefaces, language and personality. Stay tuned as we unveil what we hope will be the most well-designed, clean and innovative user-journey in an otherwise cluttered marketplace filled with deals.

(Update: We’re thrilled to have won 3 awards! Details indicated below and on the organizer’s website)

It’s always nice to see our clients shine in the glory of work we had a little something to do with. At this year’s inaugural The Internet Awards, we’re humbled to see a treasure chest of our work nominated across almost every category.

*Best Government Website
DefinitelyDubai.com (Part of Dubai Tourism) - Won by Xische
Dubai International Financial Centre (DIFC)

*Best Social Media Campaign – Consumer and Lifestyle
Burjuman – Safe & Sound - Won by Xische

*Best Arabic Website – Government & B2B
Dubai SME – Government of Dubai - Won by Xische

(more…)

This morning, Xische attempted something completely untried in the design thinking process. Here’s how the story goes: Our friends at Alchemy Films ran a project last week with the students of GEMS World Academy in Dubai, teaching them film-making with Flip cameras. The project was to showcase each of their lives through short features. These videos would then be shown to children from underdeveloped areas in Bangladesh as part of another initiative. The project needed a brand name, identity and a website. We decided to experiment and challenge the way typical branding gets done. (more…)

On August 5, 2010 we announced our win of the Qatar 2022 World Cup Bid digital account. Two hours ago, we were gobsmacked to realise that our little bit had a role to play in a historic turn of events — Qatar was just announced the host of the FIFA World Cup in 2022.  Since its quiet inception, the bid website and social engagement had garnered well over over half a million supporters as of this morning. Unexpectedly, within the hour of the announcement, the website dramatically went down due to unsurmountable traffic.

While we are perhaps still reeling in from the decision of the FIFA Committee to bring one of the world’s most loved tournaments to the Middle East, we sit proud and humbled. To know that we played a role — even if with a pixel or two — in creating history, is an extraordinary sentiment. Go Qatar!

Job Reference: XB102 / Location: Dubai / Experience: Not essential

We are weeks away from an interesting fashion project launching out of Dubai. What we need now is a geek that has a passion for fashion, to help write descriptions and manage general site content. As always, we care less about your educational background, and more about what you’re passionate about. Knowledge of blogging is imperative. The position will be full-time, but based on your ability to work off-site, flexible hours may be negotiated.

We repeat this often, but our culture is the opposite of corporate. Ties are not allowed. We often work beyond the 9-5 PM barrier, but in a relaxed, playlist-shuffled atmosphere. Deadlines are non-negotiable.

If this sounds like you, send your blog link or Linkedin profile to May Olais at may@xische.com immediately to set up an interview. We will require you to start immediately.